NOTE: An excellent site to check your HTML code for browser compatibility, as well as screen size, is Anybrowser.com at http://www.anybrowser.com/

(4) You will no doubt want to employ JavaScript and DHTML on your site because it's both functional and cool. However, those technologies work better on Internet Explorer than they do on Netscape. Many of scripts that you can grab for free at sites like Dynamic Drive DHTML (http://www.dynamicdrive.com/) and Website Abstraction (http://www.wsabstract.com/) are written exclusively for Internet Explorer, so you will need to be very careful when deciding what to use on your Web site. (5) The titles on all of your Web pages need to be consistent--not only in font style, size and color but also alignment. Make sure spacing between title and first paragraph is consistent throughout your site. Make sure your spacing is uniform on all pages.

(6) If your navigation is dependent on graphics (e.g., image maps, icons, buttons, Java, JavaScript), some of your visitors will have a problem getting around your site if their browser doesn't display graphics, or if they've chosen to turn graphics off on their browser settings for faster surfing. It is extremely important to provide text links in addition to graphic links. All of your users will see your text links, plus text loads faster than graphics.

(7) It is an excellent idea to make your logo a clickable link back to your home page from all of pages of your Web site. Many visitors expect to be able to use logo to go back home. Don't forget to also include a text link to your home page.

These are only a few considerations in designing your Web pages, but they are very important. Don't let your beautiful pages look ugly on your visitor's computer screen. If you are like me, you will find these issues among most challenging aspects of designing professional Web sites.

Now what can you use autoresponders for? It's as limitless as your imagination! Some common uses include:

= Free reports or articles. = Sales letters. = Information about your various products or services. = Email training courses. = Frequently Asked Questions (FAQ). = Advertising rate cards. = Order acknowledgements or confirmations. = Newsletters.

There are loads of autoresponders available on 'net. ROIbot ( http://www.roibot.com/r_r.cgi?R46886_nn ) offers a follow-up autoresponder bundled with several tools, including an ad tracker. Or try WorkYourLeads ( http://www.roibot.com/w.cgi?R46886_auto ) if you're looking for an unlimited number of autoresponders.

Of course, automation isn't appropriate in every circumstance. Many people have had utterly infuriating experience of receiving a distinctly unhelpful, automated reply to an inquiry. It's important to remember that an autoresponder is only a tool; there are many situations in which your personal attention is absolutely vital. Make sure that your visitors are still able to contact you directly.

Small business owners often play role of marketer, product developer, administrative assistant, janitor, customer support, and anything else that's required. Autoresponders offload some of that work so that you can concentrate on important task of building your business. Try them - you'll love it!