Designing Above the Fold

Written by Rich Baker


Continued from page 1

3. Navigation I am sure some smart alecs will say your navigation should never be aboverepparttar fold, forcing visitors to scroll down and read your copy.

I could not agree less.

You should have your navigation aboverepparttar 132805 fold, giving your visitor full control. Ideally, place your navigation bar somewhere onrepparttar 132806 top or left hand-side of every page.

When visitors first arrive at your site, they should be able to find what they want quickly. Don't frustrate them with quirky and quacky titles either. Use titles that convey benefits like, "Special Offers" or "Savings" or that are generally understood.

4. Professional Design Avoid banners and flashy animation. Not only does it consume real estate, but it will slowrepparttar 132807 page download...a cardinal sin. Keep it simple. Each page on your website should download in 15 seconds or less on a standard 56-bit modem.

Even if you are promoting affiliate programs banners have a generally poor conversion rate. It is 10 times better to sell in context with text or product links. Besides selling straight offrepparttar 132808 home page has little credibility.

Conclusion Rememberrepparttar 132809 10 second rule and design to communicate your USP and biggest benefits in headlines. Presentrepparttar 132810 chance to opt-in or bookmark your page. Give your visitorsrepparttar 132811 chance to navigate around your site and avoid flashy animation. Userepparttar 132812 aboverepparttar 132813 fold part of your web page shrewdly. Keep it simple and offer clean and effective web design. That isrepparttar 132814 way hold your visitors for longer.

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Rich Vicar has been providing search engine placement solutions since 1998. He is expert in submitting your web site in an ethical, efficient and effective manner.

http://www.glenfox.com contact@glenfox.com

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Rich Vicar has been providing search engine placement solutions since 1998. He is expert in submitting your web site in an ethical, efficient and effective manner. He is also a public speaker and writes on search engine placement.


Find a Hidden Fortune in Your Website 'Stats'

Written by Jim Edwards


Continued from page 1

A 'targeted' visitor means thatrepparttar visitor has an interest in what you are selling or promoting, this is usually demonstrated by keyword searches at a search engine or by clicking targeted advertisements.

It does you no good to attract general traffic to your site -you want unique, targeted visitors actively seeking your product or service.

Leads - a valid email address usually makesrepparttar 132804 best 'lead' since people can and do give fake names and addresses online. If someone won't give you a valid email address, chances are they won't give you their credit card to make a purchase either.

Email leads enable you to measure interest and to follow up with prospects. Once you knowrepparttar 132805 number of unique visitors to your site you can calculaterepparttar 132806 percentage of leads you develop and concentrate on ways to improve your conversion by testing different offers and headlines.

Sales -repparttar 132807 number of sales as compared to unique visitors represents your most critical statistic because it tells you whether or not you've made a profit.

For every hundred visitors to your site, how many sales do you make and how much money do you net?

Most failed dot-com's never bothered to answer this simple question.

Selling onrepparttar 132808 web is a 'numbers game' - learn how to makerepparttar 132809 numbers work for you!

Jim Edwards is a syndicated newspaper columnist and the co- author of an amazing new ebook, "Turn Words Into Traffic," that will teach you how to use free articles to quickly drive thousands of targeted visitors to your website or affiliate link! Click Here ==> http://www.turnwordsintotraffic.com


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