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3. Navigation I am sure some smart alecs will say your navigation should never be above fold, forcing visitors to scroll down and read your copy.
I could not agree less.
You should have your navigation above fold, giving your visitor full control. Ideally, place your navigation bar somewhere on top or left hand-side of every page.
When visitors first arrive at your site, they should be able to find what they want quickly. Don't frustrate them with quirky and quacky titles either. Use titles that convey benefits like, "Special Offers" or "Savings" or that are generally understood.
4. Professional Design Avoid banners and flashy animation. Not only does it consume real estate, but it will slow page download...a cardinal sin. Keep it simple. Each page on your website should download in 15 seconds or less on a standard 56-bit modem.
Even if you are promoting affiliate programs banners have a generally poor conversion rate. It is 10 times better to sell in context with text or product links. Besides selling straight off home page has little credibility.
Conclusion Remember 10 second rule and design to communicate your USP and biggest benefits in headlines. Present chance to opt-in or bookmark your page. Give your visitors chance to navigate around your site and avoid flashy animation. Use above fold part of your web page shrewdly. Keep it simple and offer clean and effective web design. That is way hold your visitors for longer.
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Rich Vicar has been providing search engine placement solutions since 1998. He is expert in submitting your web site in an ethical, efficient and effective manner.
http://www.glenfox.com contact@glenfox.com
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Rich Vicar has been providing search engine placement solutions since 1998. He is expert in submitting your web site in an ethical, efficient and effective manner. He is also a public speaker and writes on search engine placement.