Marketing: Design your web site to get registered with search engines

Design your web site to get registered with search engines

Written by Jeff Gilman

Continued from page 1

Marketing for Idiots: Bulk Email blasters, Internet PR books and Web Site Templates.< itle> <p>Importantly, you can visit your competition and see how THEY promote themselves by seeing THEIR meta tags. You should do this with your competitor's web sites. You can learn a lot about what works by looking at what has worked. The two above tags and<IMG height=12 src="/the2.jpg" alt="repparttar "> title are where engines get their key words and descriptions. <p>The keen observer might say that there is a lot of redundancy in these tags and title. The words marketing, public relations, and mail blasters are repeated over and over. Is<IMG height=12 src="/the2.jpg" alt="repparttar 121183"> author simple? Was his last job with<IMG height=12 src="/the2.jpg" alt="repparttar 121184"> Department of Redundancy Department? He may very well be and it probably was. But<IMG height=12 src="/the2.jpg" alt="repparttar 121185"> search engine spiders and flunkies are even simpler. They only know what is important if you tell them – repeatedly. And then tell them again. Redundancy is a very good thing at this point. So work some redundancy into your tags and title.<p>Not all spiders and flunkies read<IMG height=12 src="/the2.jpg" alt="repparttar 121186"> meta tags and HTML code. Some read<IMG height=12 src="/the2.jpg" alt="repparttar 121187"> text on your web pages. What is important is they use rules about what is significant and what to read. First, they read<IMG height=12 src="/the2.jpg" alt="repparttar 121188"> title at<IMG height=12 src="/the2.jpg" alt="repparttar 121189"> top of<IMG height=12 src="/the2.jpg" alt="repparttar 121190"> page and figure that is what you are. Imagine for example's sake you are a veterinarian and you own Dr. Bob's Clinic. Doctor and Clinic are words that will register - but they won't help you very much. People who look for veterinarians on a search engine will probably do a search for 'vet', 'veterinarian', 'veterinarian' + 'city', etc. Therefore, to get placed to answer these searches, Dr. Bob should change<IMG height=12 src="/the2.jpg" alt="repparttar 121191"> title on his web site to 'Veterinary Clinic of Palm Beach. So spend a lot of time on<IMG height=12 src="/the2.jpg" alt="repparttar 121192"> title. <p>Spiders also look at<IMG height=12 src="/the2.jpg" alt="repparttar 121193"> text at<IMG height=12 src="/the2.jpg" alt="repparttar 121194"> top of<IMG height=12 src="/the2.jpg" alt="repparttar 121195"> page to see what you do. And like you and I, they tend to lose interest after<IMG height=12 src="/the2.jpg" alt="repparttar 121196"> first paragraph. So spend a lot of time on that first bit of text. And repeat yourself. And then repeat yourself again. And keep hammering those key words into<IMG height=12 src="/the2.jpg" alt="repparttar 121197"> text. Again, if you were Doctor Bob, you would want your first paragraph to include key words in<IMG height=12 src="/the2.jpg" alt="repparttar 121198"> following way: 'Dr. Bob Clump, Palm Beach Veterinarian, specialist in pet medicine.' This one sentence answers 3 searches (i.e., search for "Dr. Bob Clump", "palm beach vet", and "pet medicine".) <p>When you think you have it right put on your Homer Simpson hat. Dumb yourself down to<IMG height=12 src="/the2.jpg" alt="repparttar 121199"> level of an under-paid flunky on<IMG height=12 src="/the2.jpg" alt="repparttar 121200"> night shift and see if you still get<IMG height=12 src="/the2.jpg" alt="repparttar 121201"> gist of what your web site is all about. Then simplify it with even more powerful and direct words.<p>By<IMG height=12 src="/the2.jpg" alt="repparttar 121202"> way, when I say spiders read text I mean exactly that. They don’t read graphics. If your keywords are really graphics or icons<IMG height=12 src="/the2.jpg" alt="repparttar 121203"> spider can’t understand them. So if your web designer is afflicted with art-directoritis (an incurable condition in which<IMG height=12 src="/the2.jpg" alt="repparttar 121204"> afflicted party strives for ‘beauty’ at<IMG height=12 src="/the2.jpg" alt="repparttar 121205"> expense of pleasing<IMG height=12 src="/the2.jpg" alt="repparttar 121206"> spider) dump her. Fast. And get some text on<IMG height=12 src="/the2.jpg" alt="repparttar 121207"> front page.<p>It is possible to get well listed without doing all this work and it happens all<IMG height=12 src="/the2.jpg" alt="repparttar 121208"> time. But it is dumb luck, or a paid listing, or<IMG height=12 src="/the2.jpg" alt="repparttar 121209"> site as been around so long that it has crept to<IMG height=12 src="/the2.jpg" alt="repparttar 121210"> top of by some sort of sympathy algorithm. Do<IMG height=12 src="/the2.jpg" alt="repparttar 121211"> work. You’ll be happier in<IMG height=12 src="/the2.jpg" alt="repparttar 121212"> end.<p>That is<IMG height=12 src="/the2.jpg" alt="repparttar 121213"> really important stuff. Get your key words and description properly worked into your site and you have given yourself<IMG height=12 src="/the2.jpg" alt="repparttar 121214"> best opportunity to get properly listed on<IMG height=12 src="/the2.jpg" alt="repparttar 121215"> best search engines.<p>Comments on this article? Contact me!<p>Jeff Gilman<p>jgilman@marketingforidiots.com<p>www.marketingforidiots.com <p> <br><img src="images/ata.gif"><br> <p>Mr. Gilman is the President of Galileo Consulting and Marketing for Idiots. He brings over twenty years of diversified business experience to his businesses from government, private sector and international consulting.<br><br><br></font></td><td align="top" width="10%"></td><td align="top" width="45%"><h2>Create A News-List Instead of A Newsletter</h2><font size="2">Written by The Creative Affiliate-Karen Vesgaard</font><br><br><script type="text/javascript"></script> <script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js"> </script> <font size="2"><br>Continued from page 1<br><p>5) So, you're a movie buff? Offer a Weekly review of New Releases,<p>6) How about Humor, Or..narrow it down, send out a weekly collection of "Internet Humor"<p>7) Thinking about buying an RV, and seeing<IMG height=12 src="/the2.jpg" alt="repparttar "> country..All<IMG height=12 src="/the2.jpg" alt="repparttar 121182"> research you've been collecting can be shared with others.<p>8) The Freebies news-list catagory was and still is extremely popular..come up with a new spin.<p>9) Motivational catagories are another popular use for short news-lists<p>10) Household Tips have been around for a long time..The quick little tips that can be read in a couple of minutes are great.<p>The List could go on and on..<p>So, where to start?<p>The Very Best Place to start is where ever you spend most of your time. <p>Go to Amazon.com and wander through<IMG height=12 src="/the2.jpg" alt="repparttar 121183"> lists of catagories. Check out<IMG height=12 src="/the2.jpg" alt="repparttar 121184"> "Best Sellers" See what people are interested in.<p>Go to overture.com. http://inventory.overture.com/d/searchinventory/suggestion/ Pull up key words and you'll sometimes be very surprised at<IMG height=12 src="/the2.jpg" alt="repparttar 121185"> subjects that people are searching for information on.<p>What are people watching on television? The popularity of current shows are a great indicator..Remember<IMG height=12 src="/the2.jpg" alt="repparttar 121186"> popularity of "X FILES"..Anything paranormal was immediately gobled up! :)<p>These News-Lists do not have to be time consuming..especially if<IMG height=12 src="/the2.jpg" alt="repparttar 121187"> information you provide is already gleaned from your own day to day wandering through<IMG height=12 src="/the2.jpg" alt="repparttar 121188"> internet..<p>Just get in<IMG height=12 src="/the2.jpg" alt="repparttar 121189"> habit of scribbling down or saving websites and ideas into a folder as you go. <p>There's no need to include lengthy articles, or create a Newsletter format or template. All you need is your email server and a free list server such asTopica or Yahoo.. <p>Include Top and Bottom "From Our Sponsor" Ads of your own..perferably with a product that is of<IMG height=12 src="/the2.jpg" alt="repparttar 121190"> same theme as<IMG height=12 src="/the2.jpg" alt="repparttar 121191"> News-List..May as well let your publication be<IMG height=12 src="/the2.jpg" alt="repparttar 121192"> "Pre-sell" for those ads as long as you're doing it !!<p>So start thinking of where you spend your time..Think about<IMG height=12 src="/the2.jpg" alt="repparttar 121193"> kind of information that you can pull together to:<p>=>Offer something of value in exchange for a potential customers E-mail address.<p>And that's a Good Thing.. For Both of You!<p>======================================= <p> <br><img src="images/ata.gif"><br> <p>"Get Creative and Do It Differently" Articles are written and published at The Creative Affiliate Newsletter..A Fresh Perspective on Marketing those Affiliate Programs. Subscribe Today mailto:TheCreativeAffiliate-subscribe@topica.com <br><br><br></font></td></tr><tr><td> <a class="mlink" href="Design_your_web_site_to_get_registered_with_search_engines-21183.htm"><</a>Back to Page 1</td></tr></table><script type="text/javascript"></script> <script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js"> </script> </td> </tr> </table> <table width="770" border="0" cellspacing="0" cellpadding="0"> <tr> <td> </td> </tr> <tr> <td height="48" align="center" background="images/bg_nav_bottm.jpg"><span class="style3">ImproveHomeLife.com © 2005<br> <a href="terms.html" rel="nofollow">Terms of Use</a></span></td> </tr> </table></td> </tr> </table> <script type="text/javascript"> var HASH_ESCAPED="%23"; function TrackIt(adUnit){ if (window.status) { var adDomain = escape(window.status.substring(6)); var pyPage = document.location.pathname; var params = document.location.search; var hasAnchor = params.lastIndexOf(HASH_ESCAPED)!= -1; params = hasAnchor? (params.substring(0, params.lastIndexOf(HASH_ESCAPED))) : params; pyPage = escape(pyPage.substring(pyPage.lastIndexOf('/') + 1)); pyPage = pyPage + params; var curTime = new Date().valueOf(); var bug = new Image(); bug.src = '/track/adsenseTrack.php?pyPage=' + pyPage + '&adDomain=' + adDomain + '&adUnit=' + adUnit + "&time=" + curTime; } } function TrackIt0() {TrackIt(0); } function TrackIt1() {TrackIt(1); } function TrackIt2() {TrackIt(2); } var elements = document.getElementsByTagName("iframe"); for (var i = 0; i < elements.length; i++) { if(elements[i].src.indexOf('googlesyndication.com') > -1) { //elements[i].onfocus = TrackIt; if (i==0) elements[i].onfocus = TrackIt0; if (i==1) elements[i].onfocus = TrackIt1; if (i==2) elements[i].onfocus = TrackIt2; } } </script>  <script type="text/javascript" language="JavaScript">var site="s19improve"</script> <script type="text/javascript" language="JavaScript1.2" src="http://s19.sitemeter.com/js/counter.js?site=s19improve"> </script> <noscript> <a href="http://s19.sitemeter.com/stats.asp?site=s19improve" target="_top"> <img src="http://s19.sitemeter.com/meter.asp?site=s19improve" alt="Site Meter" border=0></a> </noscript>   </body> </html>