The website which has valuable content visitor is looking for produces a pleasant experience for her. By pre-selling she is made to develop trust in website and webmaster and will look at recommendations with an open mind. Once visitor decides to buy, website should ensue that she does not face any problems in making actual purchase. The links provided for order page should work properly and whole process should be kept simple. It will be very unfortunate if prospective buyer calls off purchase only because she finds that ordering process does not work.

How will your website appear to your visitor? That is an important question which should be asked often. Try to visualize yourself as a first-time visitor to your site. Then see you site as if you looking at it for first time. How does it appear? Does your headline create a curiosity? Are you drawn towards main content or other features of your site grab your attention? Is your main content "readable", interesting and not a sermon? How far does it succeed in pre-selling?

Ask your friends to see your website and give their opinion on these and other questions. Website building is a dynamic process and is never complete or perfect. But whatever changes are made, they should enhance its pre-selling ability. It is good idea to actually test website after changes are made. Any change which tends to reduce traffic needs to be modified. The changes should gradually refine website to attract more visitors.

Pre-selling should be seen as a service to satisfy needs of visitors who arrive at website. It should be considered as first step before actual sale. Pre-selling forms a bond, an understanding built on trust between seller and prospective buyer which eases process of actual sale.