Design Direct Mail Postcards Back-to-Front to Boost Response Rates

Written by Alan Sharpe


Continued from page 1

A graphic designer and marketing consultant from Denver, Colorado, wrote to me recently, explaining that her firm studiedrepparttar way mail arrives. “Through my observations and research,” she says, “I have found that many, many more times than not, side B [the back ofrepparttar 151194 postcard] is whatrepparttar 151195 prospect sees first and then decides whether or not to turnrepparttar 151196 postcard over.”

This savvy marketer now designs postcards for her clients withrepparttar 151197 back beingrepparttar 151198 main focus and attention grabber, leavingrepparttar 151199 front ofrepparttar 151200 card for secondary messages. She is achieving “very good results,” she says, by flouting conventional wisdom.

I see only one thing wrong with her brilliant method, and that is that I did not think of it first.



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ABOUT THE AUTHOR

Alan Sharpe is a business-to-business direct mail copywriter. Sign up for free weekly tips like this at www.sharpecopy.com.

© 2005 Sharpe Copy Inc. You may reprint this article online and in print provided the links remain live and the content remains unaltered (including the "About the author" message).


How to Write a Direct Mail Fundraising Letter (Four Tips)

Written by Alan Sharpe


Continued from page 1

3. Put flesh and bones on your need.
One truth in fundraising is that people give to people to help people. So always describe your need in terms of people, not programs, not ministry, not money.

INSTEAD OF SAYING . . . We operate three vans.
SAY . . . The three vans that we use for emergency medical relief play a vital role in saving lives throughoutrepparttar year.

INSTEAD OF SAYING . . . Essential medicines in many countries are not affordable.
SAY . . . Phillip Mbago is dying from a treatable disease for no other reason than this—he can’t afford his cure.

4. Ask for funds by painting a picture.
Don’t just ask for a donation. Show your readers how their donations will make a difference. Instead of saying, “Send a gift today,” say, “Your gift to Habitat for Humanity today means that another family will soon move into a simple, decent, affordable home—thanks to you.”

© 2005 Sharpe Copy Inc. You may reprint this article online and in print providedrepparttar 150944 links remain live andrepparttar 150945 content remains unaltered (includingrepparttar 150946 "Aboutrepparttar 150947 author" message).

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ABOUT THE AUTHOR

Alan Sharpe is a direct mail fundraising copywriter who helps nonprofits attract and retain donors using fundraising letters and newsletters. Learn more about his services and sign up for free weekly tips like this at www.sharpecopy.com/newsletter.




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