My usual first stop at a hotel is in-house lounge. This is where you get latest lounge lizard and bartender's versions of how to run a good hotel, and chance to check out out-of-towners. It is my Nielsen poll.

The chit chat was subdued and sublime, with a shift change, so there wasn't much coming forth with from lounge bartender, just golf talk from a couple of packaged vacationers. After no major breaking news bulletins issued at cozy lobby bar, I quickly drained my Heineken and spun away across blond hardwood floors that could serve double duty in a line dance venue.

There are several restaurant presently at JW Marriott. That evening I was inducted into fine Italian dining at Ceres, a formal and sedate dining venue - a sort of continental European atmosphere, with a very formal staff, held in check by prim and proper restaurant manager, a step back to a Casablanca film figure. There we are back in Morocco. I really like Ceres, and they have a special room out towards back of restaurant that is private, but it was very hot - this was last legs of summer. So I shed my jacket like snakeskin.

Ceres, in Spa Tower, overlooks waterfalls and garden and serves classic seafood dishes. Ceres also has a five seat section with a large paned glass looking on to furiously working chefs. The chefs bring items to glass for diners to check, and they explain how things are prepared. It was a unique touch. You can sample food, too.

This is Ceres' claim to fame - and it is fame well deserved, so pass it around to your friends.

* King Crab Mediterranean Seafood Stew. * One pound of Alaska King Crab Legs. * Pan-Seared Oregano Salmon, with Citrus Pine Nut Toasted Israeli Couscous. with Olive Roman Tomatoes, and Italian Parsley Butter Broth. * Other fare includes Sea Bass, Snapper, Seafood Scampi, Lamb Chops, Steaks, Lobsters.

Everthing is served elegantly at Ceres. I picked Salmon, just because it sounded most elegant. When it arrived, it was seared perfectly, crispy outside, and flakey on inside, just way I like it. Take Oyster Rockefeller for an appetizer.

Many of other restaurants along Promenade

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Kriss Hammond, Jetsetters Magazine Correspondent – Read Jetsetters Magazine at www.jetsettersmagazine.com To book travel visit Jetstreams.com at www.jetstreams.com and for Beach Resorts visit Beach Booker at www.beachbooker.com

Transformation amenities include an etiquette book, travel kit, and cocktail shaker (and I presume recipes for Carbtails). The hotel’s chef hosts for Metro Men a two hour tasting meal, including cooking with wine lessons and mixology instructions (carbtails for me!). The makeover continues with a grooming session involving manicure, pedicure, haircut, shave, sports facial, and a hot waxing for back and eyebrows; deluxe package includes a dental bleaching and consultation with a nutritionist and Saks Fifth Avenue personal trainer for those long shopping stints on Rodeo Drive or at Century City malls.

Guys, don't forget your purse, which is now also in style.

The Metro Man package was designed after a research study in 2003 that found men are increasingly attuned to their feminine side — culture, feelings, cooking, etc., — while remaining confident in their masculinity, with good grooming essential for success in business world.

The best rooms in Loews Beverly Hills Hotel are above sixth floor because you have panoramic views of Hollywood Hills. Every room has a private terrace and you have specialized business services with something called Star Service. The elevators are prompted to these upper level rooms when you slide your plastic room key into swiping slot. These floors are Metrosexually approved, I am sure.

In-room amenities include: TempurPedic pressure relieving Swedish mattresses, a TV with video, cable, and pay-per-view, two-line telephones with voice mail, high speed internet access (bring your laptop), desk, coffee maker, minibar, in-room safe, and customized amenities.

The heated outdoor swimming pool and cabana area is popular in afternoon, sweetly located off new revamped restaurant for quick drink and café orders. Pets are welcome in hotel, but I must admit that guest cooling off his bowser in pool was something more akin to beach.

For rooftop parties and dining Studio 360, also billed as Ballroom, accommodates up to 200 guests.

Dining is always a treat at any of Loews that I have experienced, including one in DC and San Diego, and Beverly Hills Loews is burnishing same standard with full signature dinner with cocktails, such as Governor (give me an Arnold?) and Money Martini.

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Kriss Hammond, Jetsetters Magazine Correspondent – Read Jetsetters Magazine at www.jetsettersmagazine.com To book travel visit Jetstreams.com at www.jetstreams.com and for Beach Resorts visit Beach Booker at www.beachbooker.com