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6. Decide how to market your workshop. Will you promote your event through posters, advertisements in local media, letters to existing customers, press releases, email, etc?
7. Create a budget. First, determine your expenses, including facility rental, equipment rental, cost of providing coffee & snacks, promotional budget, fee for helpers or assistants, administrative expenses, handouts, samples, binders, etc. Then, play with
figures until you have identified
number of participants that you will need and
fee that you will charge in order to break even and to generate a profit margin. Is your fee reasonable and is it in line with what your participants are likely to pay? If not, tinker until it is.
8. Decide
minimum number of participants that you must attract to break even. Be prepared to cancel
workshop and return participant fees if fewer than this number register. Similarly, decide upon
maximum number of participants that you can handle and offer a waiting list when that number is reached.
9. Next, arrange for your facility. If suitable space is not readily available, consider meeting rooms at universities and colleges, community rooms in shopping malls, community halls and agencies, convention centers, etc.
10. Promote your event.
11. Complete
planning for
workshop. Create a detailed agenda for
workshop outlining
activities and learning goals for every session. Arrange for equipment. Arrange for beverages and snacks, if appropriate. Locate your assistants.
12. Prepare for last minute disasters. For example, if you're planning on showing a 45-minute video, what'll you do if
VCR breaks? You'll fare better if you plan for
unexpected, develop a flexible attitude and a sense of humor, and always bring backup material.
Ready? Now break a leg!

June Campbell How to Write Business Plans, Business Proposals, JV Contracts, More! No-cost ebook "Beginners Guide to Ecommerce". Business Writing by Nightcats Multimedia Productions http://www.nightcats.com