In today's market, there are just over 2000 variations of Root Beer on market. What differentiates one from another? They all have same basic ingredients, though they offer some small differences in ingredients. These slight differences in recipe makes for slight differences in taste.

In end, it is not differences in taste that sells more of one than other. The difference that defines market share is packaging and marketing.

So, make a determination of what your product or service will be, then package it and market it in such a way that people want your version as often, if not more than your competition! Market your differences, not your similarities.

Diversity is key to success. Packaging and Marketing are tools.

Is your Perfect Customer single? If so, is marriage likely? In either case, are there children? Or have children left to build their own lives?

What career is being pursued? Is it a work-at-home bit? Caring for a home and raising kids? (While certainly latter is a career, I'd refrain from using "housewife;" many women don't like this label much.)

What is household income? Is dwelling owned or rented? What part of income is committed to dwelling? How much discretionary income is available?

What level of formal education has been achieved? Is there a continuing effort to achieve more?

Is your Perfect Customer a member of a specific culture? If so, which one? What languages are used? Do you expect any buyers from other cultures?

What does your Perfect Customer do in their free time? Watch TV? Travel? Go fishing?

Is religion a factor? If so, which one? To what degree is it significant relative to selling your product?

Actually, there is no end to questions such as above. The answers to many of them mean more with some products than with others. Consider hot water heaters, for example. Only home owners will even be potentially interested. But many products do not depend upon specifics. We all bath, and do whatever we do with our hair, regardless of where we live or what we do each day.

What Of Hopes And Dreams?

You want to trigger a need for your product by tapping into hopes and dreams of your Perfect Customer. The needs to address are a function of your product and who your Perfect Customer is.

To see how best to make this happen, there's no better approach than to study TV ads. A typical commercial grabs immediately at a specific hope or dream common to target. And there is only about 30 seconds to a minute to get message across.

Sure, some commercials are better than others. So focus on best of them. However, major bucks were spent in production of most of them. You'll be exploring results of thinking of many of most successful promoters in world. It's difficult to imagine a better forum from which to learn.

Getting It Done

The more you know about your Perfect Customer, better you will be able to communicate. You'll come to know what does not need saying. And what needs to be spelled out in detail. Take time to come to know this person as well as you know your best friend, and effectiveness of your messages will increase accordingly.