Defense Wins in Baseball- Not Business

Written by Bart Latimer


Continued from page 1

Printers were fiercely battling non-print media such asrepparttar Internet. Later, they were dealing with an anthrax scare which all but snuffed out direct mail programs, which are usually a large portion of their revenues. The mill that decided they were tired of playing atrepparttar 140634 industry’s pace, and that they were tired of letting mere circumstance run their business did something about it. They went to media buyers (their customer’s customers) and made presentations on why print media is still superior in many applications. They educatedrepparttar 140635 public onrepparttar 140636 relatively insignificant risk of anthrax due to heightened postal security. The industry as a whole was, and still is shifting immensely, but that same mill still stays ahead ofrepparttar 140637 curve, and you can rest assured they haverepparttar 140638 ear and loyalty ofrepparttar 140639 printing community.

How to Play Offense Again in Your Industry

*Always stay aware of your pace. Are you playing at your own pace, or atrepparttar 140640 pace of others? Berepparttar 140641 pacesetter- that is what effective offenses do. Defense reacts to situations while offense creates situations.

*Consistently ask yourself what you can do to better your customer’s business. This mindset puts you in more control of factors you have previously had little control over. Don’t be satisfied by simply selling to them… sell with them also. Pull a new piece of business through with them that your defense-minded competitor will never know about. Become an extension of their company,repparttar 140642 mental impact alone is immeasurable.

*Remember,repparttar 140643 only difference between a great Sales Professional and a great consultant isrepparttar 140644 quota. Focus on delivering ideas to your customer. Follow up on them and help implement when necessary. Again, their success is your success if you help build it.

*No matter whatrepparttar 140645 element of change, whether it is internal, external, industry-wide, etc, do not become victim- minded. Define problems and solve them. Victims play defense, and they usually aren’t even any good at that.

*Lastly, and possibly most importantly,repparttar 140646 best way to play offense is by coaching offense. Your organization will mirror your actions. The more offense-mindedrepparttar 140647 coaching staff is,repparttar 140648 more offenserepparttar 140649 team will play.

I can’t tell you who will winrepparttar 140650 World Series this season. However, I can assure you that any winning team in business plays more offense than his competitor. If you want a more printable and concise version of this story…

Proactive beats reactive every time.



Bart Latimer is a management consultant in Atlanta, Georgia. After 11 years with a Fortune 100 company, he now uses his sales, sales management, and managerial finance experience to help other businesses improve their bottom lines. www.bartlatimer.com


Anatomy of an Office Chair

Written by Nick Telford


Continued from page 1

2. Chair width and depth - The office chairs should be wide enough to support users of any size. Usually,repparttar office chair width should vary between 17 to 20 inches. The chair depth isrepparttar 140633 area fromrepparttar 140634 front ofrepparttar 140635 seat torepparttar 140636 back.

The office chair depth should be big enough forrepparttar 140637 user to sit back againstrepparttar 140638 backrest with 2 to 4 inches left betweenrepparttar 140639 knees andrepparttar 140640 seat ofrepparttar 140641 chair.

3. Armrests - Adjustable armrests of office chairs allowrepparttar 140642 users' elbows, arms and shoulders to be rested comfortably.

4. Backrests - The backrest ofrepparttar 140643 office chairs should vary between 12 to 19 inches. Again, like all parts ofrepparttar 140644 office chair,repparttar 140645 backrest should also be adjustable enough to move forward and backward asrepparttar 140646 user desires. A small cushion can be placed againstrepparttar 140647 small ofrepparttar 140648 back to provide a natural curve torepparttar 140649 spine.

5. Swivel - Work inrepparttar 140650 office requires moving aroundrepparttar 140651 desk area - moving fromrepparttar 140652 computer torepparttar 140653 file cabinet or reaching out forrepparttar 140654 phone. The office chair should be able to rotate to enablerepparttar 140655 user to do all these things without puttingrepparttar 140656 body through difficult contortions.

Nick Telford worked in office environments for more than 30 years. A few years ago he developed back problems, and discovered it was due to bad posture in his chairs. He decided to reaearch office chairs, and find out exactly what is the best way to sit for 8 hours a day or more... now he's written a series of article to help others.


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