Printers were fiercely battling non-print media such as Internet. Later, they were dealing with an anthrax scare which all but snuffed out direct mail programs, which are usually a large portion of their revenues. The mill that decided they were tired of playing at industry’s pace, and that they were tired of letting mere circumstance run their business did something about it. They went to media buyers (their customer’s customers) and made presentations on why print media is still superior in many applications. They educated public on relatively insignificant risk of anthrax due to heightened postal security. The industry as a whole was, and still is shifting immensely, but that same mill still stays ahead of curve, and you can rest assured they have ear and loyalty of printing community.

How to Play Offense Again in Your Industry

*Always stay aware of your pace. Are you playing at your own pace, or at pace of others? Be pacesetter- that is what effective offenses do. Defense reacts to situations while offense creates situations.

*Consistently ask yourself what you can do to better your customer’s business. This mindset puts you in more control of factors you have previously had little control over. Don’t be satisfied by simply selling to them… sell with them also. Pull a new piece of business through with them that your defense-minded competitor will never know about. Become an extension of their company, mental impact alone is immeasurable.

*Remember, only difference between a great Sales Professional and a great consultant is quota. Focus on delivering ideas to your customer. Follow up on them and help implement when necessary. Again, their success is your success if you help build it.

*No matter what element of change, whether it is internal, external, industry-wide, etc, do not become victim- minded. Define problems and solve them. Victims play defense, and they usually aren’t even any good at that.

*Lastly, and possibly most importantly, best way to play offense is by coaching offense. Your organization will mirror your actions. The more offense-minded coaching staff is, more offense team will play.

I can’t tell you who will win World Series this season. However, I can assure you that any winning team in business plays more offense than his competitor. If you want a more printable and concise version of this story…

Proactive beats reactive every time.

2. Chair width and depth - The office chairs should be wide enough to support users of any size. Usually, office chair width should vary between 17 to 20 inches. The chair depth is area from front of seat to back.

The office chair depth should be big enough for user to sit back against backrest with 2 to 4 inches left between knees and seat of chair.

3. Armrests - Adjustable armrests of office chairs allow users' elbows, arms and shoulders to be rested comfortably.

4. Backrests - The backrest of office chairs should vary between 12 to 19 inches. Again, like all parts of office chair, backrest should also be adjustable enough to move forward and backward as user desires. A small cushion can be placed against small of back to provide a natural curve to spine.

5. Swivel - Work in office requires moving around desk area - moving from computer to file cabinet or reaching out for phone. The office chair should be able to rotate to enable user to do all these things without putting body through difficult contortions.