The first thing that I did was to redesign my navigation system to take advantage of this traffic and make sure that those who entered through back door would visit important departments of magazine. I also put a newsletter sign-up form on all inner pages, and to this day these pages are bringing in a steady stream of subscribers to magazine’s e-mail bulletin. The next thing I did was to make sure that inner pages had proper meta tags, and finally I did a deep submission of whole site.

What is a deep submission and why is it necessary? When you submit main page of your site to a search engine, search engine sends a “spider” to look at your page and put data on that page in search engines index. Sometimes spider will follow links on your main page and also pick up some of inner pages (Google, for example is very good at this) but sometimes they don’t go deep enough into site and only one or two of your pages are indexed. To get other pages indexed you have to submit them all separately, just as if they were other web sites. However, if you have 100 pages you can’t submit them on same day to one search engine. That would be regarded as spamming. If you submit one url per day per search engine you will not get into any problems.

So, think about your site more deeply. Your inner pages are mini-websites and if prepared and promoted properly they could increase your traffic and your sales dramatically.

It's very important to spend quality time creating your sponsored link as this is "online ad" that people will view in midst of search results and competing sponsored links (in some cases). You have ability to create a short headline coupled with two lines of text with approximately 35 characters per line - headline must be succinct and hard hitting and related text should backfill headline with supporting words that convey what goods or services your company provides.

Keyword selection can be most daunting task for setting up a new campaign - be prepared to spend some focused time working through multiple keywords to find those that you can afford. It typically takes 1-3 hours to find 10-20 keywords that are relatively low cost - however, if your budget is open-ended and you have sufficient marketing funds to pay $1-8. USD per keyword then it can take much less time. Your market focus is also another important variable that can impact keyword selection process - if you're in a narrow market niche with only a small number of competitors then it is much easier and faster to setup a campaign.

Finally, be aware you can find some keywords that are very inexpensive, but Google will disallow these if they don't drive a minimum clickthrough amount of roughly less than 1% - you can start off with them, but they will be turned off after 7-14 days if they aren't driving sufficient clickthrough volume.

Wordtracker Keyword Research Tool

You may want to utilize other keyword analysis tools that will give you a broader selection and help you to understand what keywords are popular and searched on, which in turn ensures keywords you do select will drive traffic and will not be disallowed by Google. Wordtracker (www.wordtracker.com) is an industry standard keyword analysis tool that those of us in online advertising world (and many others) have used for years to help us understand what keywords are popular - their service is very low cost and easy to utilize via their web site.