Deep Submission: Submitting the inner pages of your web site

Written by Donald Nelson

Continued from page 1

The first thing that I did was to redesign my navigation system to take advantage of this traffic and make sure that those who entered throughrepparttar back door would visitrepparttar 128160 important departments ofrepparttar 128161 magazine. I also put a newsletter sign-up form on allrepparttar 128162 inner pages, and to this day these pages are bringing in a steady stream of subscribers torepparttar 128163 magazine’s e-mail bulletin. The next thing I did was to make sure thatrepparttar 128164 inner pages had proper meta tags, and finally I did a deep submission ofrepparttar 128165 whole site.

What is a deep submission and why is it necessary? When you submitrepparttar 128166 main page of your site to a search engine,repparttar 128167 search engine sends a “spider” to look at your page and putrepparttar 128168 data on that page inrepparttar 128169 search engines index. Sometimesrepparttar 128170 spider will followrepparttar 128171 links on your main page and also pick up some ofrepparttar 128172 inner pages (Google, for example is very good at this) but sometimes they don’t go deep enough intorepparttar 128173 site and only one or two of your pages are indexed. To getrepparttar 128174 other pages indexed you have to submit them all separately, just as if they were other web sites. However, if you have 100 pages you can’t submit them onrepparttar 128175 same day to one search engine. That would be regarded as spamming. If you submit one url per day per search engine you will not get into any problems.

So, think about your site more deeply. Your inner pages are mini-websites and if prepared and promoted properly they could increase your traffic and your sales dramatically.

Donald Nelson is a web developer, editor and social worker. He has been promoting web sites since 1995 and now runs A1-Optimization ( a company that provides low-cost search engine optimization and submission services. He can be reached at

Google's AdWords Select(tm) Groundbreaking Program

Written by Lee Traupel

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It's very important to spend quality time creating your sponsored link as this isrepparttar "online ad" that people will view inrepparttar 128159 midst of search results and competing sponsored links (in some cases). You haverepparttar 128160 ability to create a short headline coupled with two lines of text with approximately 35 characters per line -repparttar 128161 headline must be succinct and hard hitting andrepparttar 128162 related text should backfillrepparttar 128163 headline with supporting words that convey what goods or services your company provides.

Keyword selection can berepparttar 128164 most daunting task for setting up a new campaign - be prepared to spend some focused time working through multiple keywords to find those that you can afford. It typically takes 1-3 hours to find 10-20 keywords that are relatively low cost - however, if your budget is open-ended and you have sufficient marketing funds to pay $1-8. USD per keyword then it can take much less time. Your market focus is also another important variable that can impactrepparttar 128165 keyword selection process - if you're in a narrow market niche with only a small number of competitors then it is much easier and faster to setup a campaign.

Finally, be aware you can find some keywords that are very inexpensive, but Google will disallow these if they don't drive a minimum clickthrough amount of roughly less than 1% - you can start off with them, but they will be turned off after 7-14 days if they aren't driving sufficient clickthrough volume.

Wordtracker Keyword Research Tool

You may want to utilize other keyword analysis tools that will give you a broader selection and help you to understand what keywords are popular and searched on, which in turn ensuresrepparttar 128166 keywords you do select will drive traffic and will not be disallowed by Google. Wordtracker ( is an industry standard keyword analysis tool that those of us inrepparttar 128167 online advertising world (and many others) have used for years to help us understand what keywords are popular - their service is very low cost and easy to utilize via their web site.

Lee Traupel has 20 plus years of marketing experience - he is the founder of Intelective Communications, Inc., a marketing services company which provides strategic and tactical marketing services exclusively to small to medium sized companies. Reprinted with permission from Intelective Communications - this article may be reprinted freely, provided this attribution box remains intact. (c) 2001-2002 by Intelective Communications, Inc.

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