Deciphering Marketing Lingo for Small Business Owners

Written by Debbie LaChusa

Continued from page 1

The idea will be communicated, but you will very likely use different words in your actual marketing materials. For 10stepmarketing, my single message is "If you can answer 10 questions, you can successfully market your business." (In my case, I turned my single message into a tagline because it was succinct, it communicated exactly what I wanted, and frankly, it just WORKED!)


Your tagline is an actual line of marketing copy you write to sum up what you do, or what you want your prospects to know about your product or service, or a key benefit they will reap if they purchase. You will draw on your USP and your Single Message to help you craft your tagline.

This isrepparttar only one of all three (USP, Single Message, Tagline) your prospects will see exactly as you have written it in your marketing plan. As stated above, my tagline for 10stepmarketing came directly from my single message. This is not usuallyrepparttar 146843 case, but it just happened to work out that way.

You may haverepparttar 146844 same situation. Your USP or your Single Message may be so spot-on you choose to use it as your tagline. As long as your tagline communicates a customer-focused message that's great.

Always ask yourselfrepparttar 146845 question "What's so great about that?" when you are thinking of putting a tagline or any other message or copy in front of your prospects. If "what's so great" is obvious, your copy or tagline is probably already very customer-focused.

If you can further drill down to a more specific customer benefit when asking this question, then you are still in business-owner "feature-land" and you will want to keep asking "What's so great about that?" until you can't drill down any further.

(C) 2005 Debbie LaChusa

20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners and solo-preneurs successfully market their business, themselves without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit

Five Ways To Maximize Profit In Resale Rights Marketing

Written by Sean Felker

Continued from page 1

Here are five options that a resale rights marketer can use to maximizerepparttar potentials of any products he plans to resell.

1.Re-brand, repackage, resell. Ifrepparttar 146815 resale rights marketer holdsrepparttar 146816 master rights torepparttar 146817 product, he could name himself asrepparttar 146818 author, change a few things here and there, and sellrepparttar 146819 product as something new.

2. Buy and sell. The resale rights marketer can also partake ofrepparttar 146820 most fundamental principle of profit: buy low, sell high. In our illustration,repparttar 146821 resale rights marketer boughtrepparttar 146822 master rights torepparttar 146823 product for $25. He could sellrepparttar 146824 same master rights for a higher amount.

Or better yet, he could sellrepparttar 146825 product itself to many interested buyers at a price that he would deem sustainable and reasonable. Imagine if he succeeds on sellingrepparttar 146826 product to 90 people for $10 each. Thatís $900 from a $25 investment!

3. Divide and distribute. The resale rights marketer can also dividerepparttar 146827 product into several components, and sell or use them individually. An e-book, for example, can be broken down to a series of articles which can be used as auto-responders, e-zine content, or chapters for other e-books.

4. Use it as a freebie. Ifrepparttar 146828 resale rights marketer holdsrepparttar 146829 master rights torepparttar 146830 product or is otherwise allowed byrepparttar 146831 license, he could bundle it with another one to increaserepparttar 146832 latterís value and justify a higher selling price. Or he could userepparttar 146833 product as a freebie in a viral marketing campaign he is employing.

5. Have it auctioned. Ifrepparttar 146834 resale rights marketer holdsrepparttar 146835 master rights torepparttar 146836 product or is otherwise allowed byrepparttar 146837 license, he could haverepparttar 146838 product auctioned torepparttar 146839 highest bidder. This would allow him to earn more than what he originally paid for!

There are many other ways by whichrepparttar 146840 resale rights marketer can earn through this trade. The possibilities are only limited by his imagination!

Sean Felker is the publisher of the very successful and popular Work at Home and Making Money on the Internet blog:

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