The idea will be communicated, but you will very likely use different words in your actual marketing materials. For 10stepmarketing, my single message is "If you can answer 10 questions, you can successfully market your business." (In my case, I turned my single message into a tagline because it was succinct, it communicated exactly what I wanted, and frankly, it just WORKED!)

Tagline

Your tagline is an actual line of marketing copy you write to sum up what you do, or what you want your prospects to know about your product or service, or a key benefit they will reap if they purchase. You will draw on your USP and your Single Message to help you craft your tagline.

This is only one of all three (USP, Single Message, Tagline) your prospects will see exactly as you have written it in your marketing plan. As stated above, my tagline for 10stepmarketing came directly from my single message. This is not usually case, but it just happened to work out that way.

You may have same situation. Your USP or your Single Message may be so spot-on you choose to use it as your tagline. As long as your tagline communicates a customer-focused message that's great.

Always ask yourself question "What's so great about that?" when you are thinking of putting a tagline or any other message or copy in front of your prospects. If "what's so great" is obvious, your copy or tagline is probably already very customer-focused.

If you can further drill down to a more specific customer benefit when asking this question, then you are still in business-owner "feature-land" and you will want to keep asking "What's so great about that?" until you can't drill down any further.

(C) 2005 Debbie LaChusa

Here are five options that a resale rights marketer can use to maximize potentials of any products he plans to resell.

1.Re-brand, repackage, resell. If resale rights marketer holds master rights to product, he could name himself as author, change a few things here and there, and sell product as something new.

2. Buy and sell. The resale rights marketer can also partake of most fundamental principle of profit: buy low, sell high. In our illustration, resale rights marketer bought master rights to product for $25. He could sell same master rights for a higher amount.

Or better yet, he could sell product itself to many interested buyers at a price that he would deem sustainable and reasonable. Imagine if he succeeds on selling product to 90 people for $10 each. That’s $900 from a $25 investment!

3. Divide and distribute. The resale rights marketer can also divide product into several components, and sell or use them individually. An e-book, for example, can be broken down to a series of articles which can be used as auto-responders, e-zine content, or chapters for other e-books.

4. Use it as a freebie. If resale rights marketer holds master rights to product or is otherwise allowed by license, he could bundle it with another one to increase latter’s value and justify a higher selling price. Or he could use product as a freebie in a viral marketing campaign he is employing.

5. Have it auctioned. If resale rights marketer holds master rights to product or is otherwise allowed by license, he could have product auctioned to highest bidder. This would allow him to earn more than what he originally paid for!

There are many other ways by which resale rights marketer can earn through this trade. The possibilities are only limited by his imagination!