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And you let me decide whether to weigh heavily exact matches, if I know exactly what I am looking for, or approximate matches if I know only that itchy splotches come from some rare Polar virus transmitted by stampeding trans-Atlantic penguins.
I even get to choose to boost rankings for popular sites or, if I'm feeling like a rebel, for less popular sites. Yes, you have even appealed to my deepest psychological mood swings. This is really cool.
But what really counts is this: I control MSN!
I can just imagine TV ads you have already planned: The ad character (a student, a construction worker, a nurse?) says, "Move over Bill Gates, I'm in charge now." The voiceover says, "Search MSN" PageRank will taste like yesterday's chewing gum.
I decided to find out if I really do control MSN, using one of my client sites. I chose Dotcom-Monitor Web Site Monitoring ( http://www.dotcom-monitor.com ) and search term "website monitoring". As I write, site sits at #3 for that search term.
I turbo charged popularity lever to 100%. Whoa. Dotcom-Monitor lost a spot. What does that mean? Somebody who does not rank as highly as my client got a boost by weighing link popularity higher (and, by extension, on-page content lower).
This tells me that my client's on-page content is in good shape. It also tells me which competitor has best backlinks to check out.
PageRank was an effective gimmick for wrapping webmasters and SEO consultants around Google's fingers. But this results ranking thingy could wrap both public and webmasters around MSN's fingers.
Just one word of advice, Bill. Results Ranking? Is that catchiest moniker you could give it?
Bill, you are to be congratulated for devising such a clever marketing tool, and for purposefully leaving it right out in open like a live grenade without even a hint that it is there. That is what you did, isn't it? You did do it on purpose, didn't you?
If not, please let me know, so I can send you my invoice for your next great marketing idea.
David Leonhardt is an SEO consultant http://www.seo-writer.net/freelance/seo-consultant.html and a website marketing consultant: http://www.seo-writer.net Pick up a copy of his SEO e-book: http://www.thehappyguy.com/SEO.html