Imagine presenting a marketing report to owners, investors, and board of directors of your company. You are presenting many levels of complex information to men and women that may not be able to grasp it all unless it is presented in an understandable format. A data visualization tool brings information to life, and allows those to whom you may present to be able to interact with information.

Many variables exist in marketing and sales reports, including geography, population, ratios of men to women, or one age to another. Is it possible to present all of this complex information in a simple way? Yes. Even United States government has been able to take advantage of data visualization tool to provide manageable information to masses.

Let’s say that you want to show how many bags of potato chips your company sells in first quarter in Midwest, specifically in Iowa. You have a graph that displays that information very clearly. What if one of your clients wants to know about Illinois instead of Iowa? All you would have to do is drag your mouse over Illinois and information would pop up with data visualization tool. During presentations such as these pages upon pages of information is being compiled to provide helpful information, but way it is presented may contribute even more to whether or not information proves helpful. With a data visualization tool, questions are answered and information is presented in simple, helpful, and effective ways. Imagine what it could do for your business.