Written by Bob Leduc

Continued from page 1

Be specific. If you sell boats, describe what it feels like cutting throughrepparttar waves with your friends onboard. If you sell financial products, describe what it feels like to enjoy an affluent lifestyle without debt. If you're a business coach, describe what it feels like to own a highly profitable business.

When possible, include a photograph of someone enjoyingrepparttar 127499 emotional reward. Don't userepparttar 127500 photo to replace your word picture. Use it to help your prospect feelrepparttar 127501 experience of enjoying what you describe in your word picture.


Most people buy for emotional rewards then look for logical reasons to justify their purchase. After dramatizingrepparttar 127502 emotional rewards of your product or service, include a little bit of logical reinforcement. It helps your prospects act on their impulse to buy. For example:

** Offer a special reduced price -- if they buy NOW. (Logic: "Clever decision. I saved money.")

** Include a brief testimonial from a satisfied customer. (Logic: "Safe decision. Others liked it.")

** Mention a few facts supportingrepparttar 127503 value of your product. (Logic: "Smart decision. It'srepparttar 127504 best money can buy.")

Take some time to look at your promotional material. Revise it to include word pictures ofrepparttar 127505 emotional rewards your customers get when they use your product or service. You'll be surprised by how much your sales increase when you dramatize those emotional rewards.

Bob Leduc retired from a 30 year career of recruiting sales personnel and developing sales leads. For more information... mailto:BobLeduc@aol.com. Phone: (702) 658-1707 (After 10 AM Pacific time) Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133

Remembrances Count

Written by Don Monteith

Continued from page 1

There is an old saying . . "Everyday above ground is a good day!" Just think of allrepparttar positive ways that you can spend it or waste it. You and I haverepparttar 127498 freedom to choose how we use our time. Yes, all 24 hours of it.

Sleep it away? Eat too much? Need to be on a diet? Work too much?

Not enough time forrepparttar 127499 family? Touchrepparttar 127500 lives of others in a positive way ... family and friends......customers........look for new opportunities every day.

You may recall my suggestion in an earlier Ezine that you build a PROFILE on every customer. I know that you have done exactly as recommended. Some folks go beyondrepparttar 127501 business realm and include personal friends. Those to be remembered in special ways.

----------- ACTION TIP: Send a birthday card; anniversary card; thank you card. ANY card. Whenever you haverepparttar 127502 opportunity. Be a STAND-OUT among your peers. Most will never takerepparttar 127503 time. They don't knowrepparttar 127504 dates to remember. Your CUSTOMERS and friends will like you BETTER because you remembered. He / She just can't help it!

Don Monteith DonMonteith@Ezine-Traffic.com Tel: (704) 392-6634

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