DO YOU BELONG TO A LINK FARM?Written by David Bell
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If you manage to avoid getting banned by engines, next time contemplate a bit longer before falling for "Guru Scam Of The Day." If you find yourself hanging out at a Webmaster community that endorses scams and cheating, run away as fast as you can. Remember, engines don't react to these scams until they grow into a big enough problem. Then they act and everyone is left dead in water. The time to react is variable but result is always same. "What can I do now? This is so unfair! I didn't mean to cheat. They're unfairly putting me out of business!" Yes you did and now you got caught. I hope this helps in your future marketing decisions.
David Bell is Manager, Online Marketing, at http://www.wspromotion.com/ , a leading Search Engine Optimization services firm and Advertising Agency.
| | 'Set' your Products to SellWritten by Chris Malta
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Some parents will think ahead and buy some extra darts from you when they order Set in first place. Most will not. Ok, someone comes back to your site and wants to order another set of three plastic Velcro darts. You sell them for $5. The shipping cost is $7. $12 for three plastic Velcro-tipped darts? Guess what…Johnny’s Mom or Dad is going to decide to spend some time convincing Johnny that Dart Set was never any fun anyway. It won’t be easy, and Mom or Dad will probably blame YOU for that, whether they should or not. :o) So what can you do about that? It’s very simple. You can "group" those little accessory packages of darts, and sell them as "sets". For example, group FOUR of those $5 packages of darts together as a single product on your site, and call it a “Complete 4-player Dart Set” (each player uses three darts while playing, so 4 sets covers 4 players.) That way, you have something you can charge $20 for (or a little less, since you’re moving them in bulk), and $7 shipping charge suddenly doesn’t seem like so much to little Johnny’s Mom or Dad. Think about how happy THEY’LL be with idea too…EXTRA sets of darts for NEXT time Johnny’s darts skip off into Twilight Zone of Lost Toys! Stretching it a bit? Sure I am! It’s a story, for sake of illustration, but there’s a solid truth at core: When you sell products that require accessories from time to time, you should also be able to supply accessories in a manner that will be comfortable for customer. Think about this too: products don’t HAVE to be accessories. This works for ANY individual products that just happen to be very low priced to begin with. Be creative! Grouping products into “Sets” can’t be done with every product, but you should be able to think of a way to do it for most! Chris Malta WorldWide Brands, Inc. For more information, visit http://www.YouCanDropship.com
Chris Malta is a Microsoft Certified Systems Engineer. He has worked with computer Systems for 18 years. He's been involved in eCommerce systems, networking and site design for more than 6 years. He developed The Drop Ship Source Directory, and he and his partners at Worldwide Brands, Inc., publish the Directory and run eCommerce sites of their own using Drop Shipping as their only business method.
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