Written by Rich Brunelle

Continued from page 1

If you plan to rank high with Search Engines, you have to follow their dictate on what code (programming language) is used for your site. This is because, high ranking requires Search Engine friendly code. Thus, allrepparttar cool scripts, animations, and newest technology are a no-no becauserepparttar 136058 Search Engines aren't trying to keep up with technology to be able to readrepparttar 136059 code and index it's message.

Are you aware that unless you place a robot.txt file inrepparttar 136060 root of your web site advising repparttar 136061 Search Engines where they can index, that they have their robots invade every nook and cranny of your web site collecting information? Did anyone ask you for your consent prior to their invading your data? Nobody asked me.

Now I know it may seem as though I'm anti-Search Engine, but I'm not. Onrepparttar 136062 contrary, I recognizerepparttar 136063 need for some sort of protection from Search Engine spamming by over- zealous persons trying to be number one onrepparttar 136064 list. However, I thinkrepparttar 136065 Search Engines are going about it wrong. And, I believerepparttar 136066 Search Engines should be regulated.

I believe it's time to turnrepparttar 136067 clock back a little. I believe a URL need only be listed one time. The exception to this rule would be a paid for enhanced listing that could be graphical and be a portion of, to a full page advertisement. Funny, it sounds likerepparttar 136068 "Yellow Pages" doesn't it? Then I'd make Search Engines more locale specific. That way you could be listed in a local, state, national, and/or international directory. But regardless of all else I would ensure that every web site that submitted their URL had their site listed.

There would be no "sandbox," no "penalties," and "no dictates on site construction, content, or any other variable that restricts anyone in any way." A few years back, web sites were indexed and added to directories based upon their "KEYWORDS" and "DESCRIPTION" META TAGS. That is as it should be still. And, if anyone is going to apply a rating or ranking to a web site it would most certainly not berepparttar 136069 Search Engine thatrepparttar 136070 web site is listed on. The BBB rates and ranks business, and there are all sorts of other organizations out there to rate any other sites. ..

And, then I would make it a point to educaterepparttar 136071 masses. . .

Richard Brunelle suffers from some strange "brain-fart" ailment that causes him to allow his mind wander far enough to dwell on the ridiculous, long enough to ask such stupid questions. Please direct all questions and comments to the aforementioned Forum at .

The Power of Topical Search Engines

Written by S. Housley

Continued from page 1

Advertisers will also flock to search portals that are industry-specific, as they appreciaterepparttar unique benefit of reaching a very targeted audience who have a higher likelihood of purchasing their product or service.

Considerrepparttar 135691 niche search engine, Alarm Tools - . The traffic this portal attracts will be of significant interest to manufacturers of security equipment or emergency supplies. Imaginerepparttar 135692 targeted traffic that an alarm company could receive from a link inrepparttar 135693 above search directory.

Comtemplaterepparttar 135694 quality traffic a financial planner could glean from an RSS search directory focussed on finance and investing at .

Locating topic-specific search engines is not all that difficult. Consider usingrepparttar 135695 resources provided by Search Engine Watch, Web Search Engines, and Search Engine Guide to locate engines that are topic-specific:

Search Engine Watch - Web Search Engines - Search Engine Guide -

Qualified 'clickers' or interested buyers is what it is all about; whether you are selling a product or advertising,repparttar 135696 more targetedrepparttar 135697 trafficrepparttar 135698 betterrepparttar 135699 fit. As an advertiser, consider topic- specific search engines. As an online marketer, consider creating a niche search portal, asrepparttar 135700 market is ripe.

About the Author: Sharon Housley manages marketing for FeedForAll software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage a wireless text messaging software company.

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