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o Good Example: http://imc.sybren.net. I don't have to say much here -- just look at site: It's just very appealing and nice looking!
3. Effective Sales Copy - The sales copy you write is extremely important to success of your site. It should be written with your target market in mind. (Note that if you have a content-based site, this should be replaced with good content instead.) To make your sales copy work, focus on benefits to customer, not on features. Also, incorporate testimonials. Additionally, unless you're extremely good at writing sales copy, short copy is usually better than long.
o Good Example: www.roibot.com. Note effective use of testimonials and how focus is placed on benefits, not features.
4. Appropriate Text Formatting - If you format your text incorrectly your site will, quite frankly, look silly. Throughout your site, try to keep your use of font styles, sizes, and colors consistent as well as avoid too much bolding. This is best illustrated with examples:
o Good Example: www.howstuffworks.com. Click on several of articles on this site and notice how they are consistently formatted same. Your content should be formatted consistently as well.
o Bad Example: www.business-opportunity.net/fort5000.htm. Notice all different sizes, colors, and overuse of bolding throughout text. (By way, this example is taken from an article written by Ralph Hilliard of WordNet.net)
5. Value to Visitor - In order for your site to be valuable to its visitors, it must provide something that they need (be that a product, service, or information). Because not everyone will be interested in what you're offering, most effective way to make your site valuable to your visitors is to target your marketing efforts to right group of people-instead of trying to create a site that has a little bit of something for everyone. There are some other things you can do, like giving away freebies such as newsletters, eBooks, or articles, but that's a whole different subject.
Micah D. Cranman designs attractive, compelling, and results-driven websites for small businesses and organizations. For more information on how he can help you develop a powerful web presence, visit his site at www.sybren.net.