2) Some search engines only index home.htm or index.htm page without spidering rest of site, so unless you have good tags your site might not rank very well, especially since many search engines also take into account contents of your pages and frames are treated as hyperlinks to other pages. You can however get around this by creating "doorway" pages which redirect visitors to your index.htm page.

To redirect a visitor from an optimized "doorway" page you simply put following line in your section.

and replace index.htm with page you want to redirect visitor to.

The other aspect here is that for search engines which only index your home page, you would need to submit each of your site content pages separately. If one of these content pages is indexed and found in a search, visitor will only see contents page and will not see rest of your site, something you definitely don't want to happen ! This brings us to next and maybe most important disadvantage of using frames.

3)Frames can make it difficult for you to direct people to a particular page on your site. This is especially so if you want to use email to send a visitor to a particular page that has details of an affiliate program for example. If you don't send them to your index.htm page they will not be able to see rest of your site, only contents of page you have directed them to.

4)Frames within frames can be confusing, so you have to pay special attention to your hyperlinks when you are designing your pages. For example if one of links in your main or contents frame redirects a visitor back to index.htm page, result will be a mess unless hyperlink specifies target frame as "top" (eg: ) to prevent index page opening inside contents page.

Learning how to use frames is easy once you have mastered concept that a hyperlink can lead to a page in its own frame (TARGET="_self") default option, or in another frame in frameset eg:(TARGET="main").

All in all, whether you use frames or not is a personal decision, but you need to aware of advantages and disadvantages before you design your site.

o Good Example: http://imc.sybren.net. I don't have to say much here -- just look at site: It's just very appealing and nice looking!

3. Effective Sales Copy - The sales copy you write is extremely important to success of your site. It should be written with your target market in mind. (Note that if you have a content-based site, this should be replaced with good content instead.) To make your sales copy work, focus on benefits to customer, not on features. Also, incorporate testimonials. Additionally, unless you're extremely good at writing sales copy, short copy is usually better than long.

o Good Example: www.roibot.com. Note effective use of testimonials and how focus is placed on benefits, not features.

4. Appropriate Text Formatting - If you format your text incorrectly your site will, quite frankly, look silly. Throughout your site, try to keep your use of font styles, sizes, and colors consistent as well as avoid too much bolding. This is best illustrated with examples:

o Good Example: www.howstuffworks.com. Click on several of articles on this site and notice how they are consistently formatted same. Your content should be formatted consistently as well.

o Bad Example: www.business-opportunity.net/fort5000.htm. Notice all different sizes, colors, and overuse of bolding throughout text. (By way, this example is taken from an article written by Ralph Hilliard of WordNet.net)

5. Value to Visitor - In order for your site to be valuable to its visitors, it must provide something that they need (be that a product, service, or information). Because not everyone will be interested in what you're offering, most effective way to make your site valuable to your visitors is to target your marketing efforts to right group of people-instead of trying to create a site that has a little bit of something for everyone. There are some other things you can do, like giving away freebies such as newsletters, eBooks, or articles, but that's a whole different subject.