And when you already have a vivid picture of what your target market wants, then that is time for you to conceptualize on how you are going to render your services and your products as a means of solution to various needs of your targeted market. Likewise, all your marketing tools must be designed in such a way that shows how your products and services can actually help them in all their problems. And if ever a customer has a need and it turned out that you can actually help them then your business have a much better chance of generating a sale and also of getting known. When this happen there would be more chances for you to uncover all sorts of business issues related to yours that need to be addressed. And since your business is already on market scene, building rapport and trust of course more customers will turn to you for all their needs.

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Jinky C. Mesias is a lover of simple things and of nature. She spends most of her time reading and writing poetry.

2)Shop around for right design firm. There is no shortage of companies who can handle design and development of your website. Do not be afraid to shop around. Prepare a detailed RFP (Request For Proposal) that outlines things such as goals of your website, your target market, information you would like to have on your website, and advanced features such as ecommerce. Review portfolios of companies and send out your RFP to ones you feel have skills to do your job. When you've narrowed down prospects, do not be afraid to ask for personal or telephone interviews. Find out what their design process and work flow is like. Ask for recommendations about what type of web hosting your site will need. Also, make sure to review design agreement or contract with company you choose (a professional company will ALWAYS require a contract before work begins).

3)Have a basic idea of what you would like your finished site to look like. It's a good idea to do some "surfing" of web to see what your competition and similar companies are doing, but look outside your industry as well for designs that catch your eye. This will give your design team a place to start and an idea of style of design you expect for your own website.

4)Work on your "content". The content of your site includes all text you wish to display. This is a very important aspect to your site. Although you do not want to overwhelm your visitors with nothing but pages and pages of text, you do want to offer clear, concise, professionally composed and edited information. Proof read, proof read, proof read! If you are in doubt, it is best to consider hiring a professional copy writer. Remember that grammatical errors shout "unprofessional!" to viewer.

5)Once your site is up and running, don't be afraid to add or edit your content periodically. This keeps your pages "fresh" and shows repeat visitors that your business is active and "takes an interest" in staying up to date.