To capture additional business from your existing customers you have to find or create additional products or services your customers are likely to want. Start by asking yourself what else you can offer your customers and clients to improve their lives in same area as their original purchase.

One type of product every business can use for repeat sales is instructional material. It can be a book, videotape, audiotape, software or any combinations of them.

For example, a pet store owner I know of regularly sends her customers special postcard offers for some of books and videotapes she stocks in her store. She sells a lot of books and tapes this way. It also generates a lot of profitable referrals from her customers.

AFFILIATE PROGRAMS

Affiliate programs are especially effective for generating repeat business from existing customers. Just announce product or service to your customers and include your personal endorsement of program. The affiliate program handles all aspects of transaction and pays you a commission.

The cost of finding new customers is a big expense. Maximize your return on this expense by getting all business you can from these customers. Create or locate other products or services you can offer them. You'll be amazed at how easy it is to get additional sales from customers -- and how much additional profit it generates for you.

18. They accomplish tasks in order of importance.

19. They concentrate on benefits.

20. They automate their efforts.

21. They have a daily study plan.

Books

Newsletters

Cassettes

22. They are global thinkers.

23. They only spend money when it will earn them a profit.

24. They reinvest their profits in their business.

25. They are willing to step out of their comfort zone.

26. They reward themselves when they reach a goal.

27. They enjoy what they are doing.

28. They are organized.

29. They don't waste:

Time

Energy

People

30. They reach decisions quickly. And act on them.

Now that you know basics, it's up to you to follow through.

Wishing You Success, John Colanzi Street Smart Marketing http://www.internet-profits4u.com

**************************************** Copyright (c) 2000 - 2002 John Colanzi. John publishes "Street Smart Marketing" newsletter. To subscribe mailto:streetsmart@rapidreply.net Join PowerMoney Total Support System FREE! http://www.power-money.net/members/jcolanzi/ ****************************************