DON'T Give Your Customers What They Want!

Written by John Payne


Continued from page 1

Let them know that having them as happy customers of your business is very important to you. That you would like to take a little time to understand their needs a little better. That you like to make sure you give themrepparttar most appropriate, best-value answer to their needs. It normally doesn't take much time to gain an understanding ofrepparttar 106754 customers needs, and to work out whatrepparttar 106755 best solutions are. You can then 'play back' to them what you understand about their requirements, and recommendrepparttar 106756 appropriate solutions. With an explanation. "Product X is $20 cheaper now, butrepparttar 106757 refills cost twice as much. At your rate of use it will cost you more inside 12 months" "If you're planning on vacationing inrepparttar 106758 tropics, a pure cotton would be cooler than a heavyweight mixture" "That bike will last 20 years, but your son will be too big for it in a year, why not look atrepparttar 106759 next size?"

If you really care about your customer, it will show. If you really give good advice, most often it will be appreciated. Appreciative customers are happy customers. Happy customers are repeat customers. And happy customers refer other people to you.

Do yourself a favor. DON'T giverepparttar 106760 customers what they WANT. If you want to be a professional, help them discover what they NEED.

This article may be reproduced in your print or electronic publications FREE OF CHARGE. All I ask is that you retainrepparttar 106761 'author bio' atrepparttar 106762 bottom ofrepparttar 106763 article. If you'd like to advise me before or after publication, I would be interested in hearing from you!



John Payne, a lifetime Marketer, is "The Human Face of Web Marketing". Each week his Web Marketing Ezine shows over 6000 readers in more than 56 countries how to succeed, with a uniquely human emphasis on the business of Web Marketing. To get your free subscription visit http://www.WebMarketingEzine.com NOW!


Promotions – a simple way to get more sales!

Written by Peter Simmons


Continued from page 1

When will you runrepparttar promotion? Leading up to an annual event, particular month, permanently, every week on your quietest sales day, etc. Consider starting and promoting it long beforerepparttar 106753 event so people have a good opportunity to take uprepparttar 106754 promotion offered.

Where will you promoterepparttar 106755 promotion? Online, offline, both, webpages, email, pop-up ads, traditional mail, advertising, newspapers, magazines, mailshots, etc.

What resources will you need to runrepparttar 106756 promotion? people, online facilities, offline facilities, time, overall cost, physical space, computer software/hardware, literature design, instore space, materials, printing, events, event staff, etc. Are there any other elements you should consider? Yes, particularlyrepparttar 106757 element of time. Depending onrepparttar 106758 promotion you do it may be beneficial to introducerepparttar 106759 element of time to leverrepparttar 106760 potential customer into buying now. It stands to reason that ifrepparttar 106761 offer is only available for a limited time it makes it more special and urgent. e.g. Offer valid until given date, buy today and get x, today only, etc.

Don’t be afraid to experiment withrepparttar 106762 descriptions and tone of voice you use. Study promotions elsewhere, particularly suppliers who tend to use a more direct approach, to see what effect they have on you and if you should adopt their approach.

And finally, ifrepparttar 106763 promotion doesn’t get yourepparttar 106764 desired results, figure out why and change it. The more you experiment to find what offers work,repparttar 106765 more you will understand your market, their needs and desires. Armed with this valuable information everything you do inrepparttar 106766 future will be targeted more effectively.

Some tips: You can run a promotion at any time. Try to designrepparttar 106767 promotion to get maximum results for minimum effort and resources. It can be as simple as you want it to be. See our website for a simple example. Consider how much ongoing time you will need to allocate torepparttar 106768 promotion. Will it increase at times, etc.? Can you measure and monitorrepparttar 106769 results accurately? Will it be easy to update and tailorrepparttar 106770 offer quickly.

Good luck!

If you found this article useful, feel free to forward it to friends, family and associates!

Peter Simmons is editor of the DYNAMIQ EZINE. Demand more from your website, demand more from your business! Subscribe today!


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