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There is a lot of advice on
internet on how you should run your business. You'll hear one thing one day about how to "improve" your products and marketing, and next day you'll hear something entirely opposite on how to "improve" your business. It can be incredibly confusing.
Here's what I suggest:
1) Find out what works and what doesn't work for you, your company, and your products. Not everything works for everyone everywhere.
2) Read what comes across your computer screen and see if it fits in with your business plan and your personality. You know your own vision and goals better than anyone else does. If what you read makes sense, it comes from someone you trust, and it "feels right" for you, then put advice to work.
3) If something is already working for you, and someone comes along to tell you how you can "improve" it, make slight changes and test it if you feel advice is sound.
Don't fall victim to drastically changing what you are offering to your loyal customers - products and services they've come to expect and enjoy. Don't abandon what's working just for sake of "improvement." In long run it may cost you time, money, and customers.
Sharon Dalton Williams is a Christian freelance writer whose goal is to change the world one word at a time. Subscribe to her weekly column, *From Sharon’s Pen,* at http://www.sharondaltonwilliams.com.
