DONíT INSIST ON WHAT YOU LIKE BUT INSIST ON WHAT OTHERíS LIKE

Written by Jinky C. Mesias


Continued from page 1

And when you already have a vivid picture of what your target market wants, then that isrepparttar time for you to conceptualize on how you are going to render your services and your products as a means of solution torepparttar 145911 various needs of your targeted market. Likewise, all your marketing tools must be designed in such a way that shows how your products and services can actually help them in all their problems. And if ever a customer has a need and it turned out that you can actually help them then your business have a much better chance of generating a sale and also of getting known. When this happen there would be more chances for you to uncover all sorts of business issues related to yours that need to be addressed. And since your business is already onrepparttar 145912 market scene, building rapport and trust of course more customers will turn to you for all their needs.

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Jinky C. Mesias is a lover of simple things and of nature. She spends most of her time reading and writing poetry.




How a Custom Designed Website Can Help Your Business

Written by Sherry Holub


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2)Shop around forrepparttar right design firm. There is no shortage of companies who can handlerepparttar 145910 design and development of your website. Do not be afraid to shop around. Prepare a detailed RFP (Request For Proposal) that outlines things such asrepparttar 145911 goals of your website, your target market,repparttar 145912 information you would like to have on your website, and advanced features such as ecommerce. Reviewrepparttar 145913 portfolios of companies and send out your RFP torepparttar 145914 ones you feel haverepparttar 145915 skills to do your job. When you've narrowed downrepparttar 145916 prospects, do not be afraid to ask for personal or telephone interviews. Find out what their design process and work flow is like. Ask for recommendations about what type of web hosting your site will need. Also, make sure to reviewrepparttar 145917 design agreement or contract withrepparttar 145918 company you choose (a professional company will ALWAYS require a contract before work begins).

3)Have a basic idea of what you would like your finished site to look like. It's a good idea to do some "surfing" ofrepparttar 145919 web to see what your competition and similar companies are doing, but look outside your industry as well for designs that catch your eye. This will give your design team a place to start and an idea ofrepparttar 145920 style of design you expect for your own website.

4)Work on your "content". The content of your site includes allrepparttar 145921 text you wish to display. This is a very important aspect to your site. Although you do not want to overwhelm your visitors with nothing but pages and pages of text, you do want to offer clear, concise, professionally composed and edited information. Proof read, proof read, proof read! If you are in doubt, it is best to consider hiring a professional copy writer. Remember that grammatical errors shout "unprofessional!" torepparttar 145922 viewer.

5)Once your site is up and running, don't be afraid to add or edit your content periodically. This keeps your pages "fresh" and shows repeat visitors that your business is active and "takes an interest" in staying up to date.

Sherry Holub received her degree in design from UCLA in 1995. She is now the Lead Designer and Creative Director at Southern California Studio, JV Media Design. http://www.jvmediadesign.com


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