Continued from page 1
More Non-Answers From The Horse's Mouth
Given such "spectacular" results as noted above, I was still puzzled, for I was getting hits. Where were they coming from? So I checked out a couple of search engines and, off top of my head, did some searches.
Things like "site services," "website performance," "site improvement," and so forth. Oddly enough, a few of my pages came up in first 30. And since I know content of most pages at end of links offered, I could see there was at least some degree of relevancy.
The search engines algorithms are smarter than we generally acknowledge. They do a pretty good job of sorting out page content. And they're getting better every day.
So I will continue as I have been doing. That is, submit new pages as they are completed. And I'll continue to try to include keywords as possible. But essentially I'm content to let search engines do whatever.
For one thing, my page views continue to increase. Slowly, that's true. But key lies in increase. Thus I'm not drawing too much off-target traffic.
The Best Strategy For You
For some sites, position on search engines is critical to success. In such a case, my forget-it approach would be totally inadequate. In fact if your site is seriously dependant upon traffic generated by search engines, it may be best to hire a professional service and make sure this task is done right.
This aside, power of search engines to draw free targeted traffic is weakening. Which means that in setting priorities, most should spend less time in obtaining good positions.
As with my site, better plan may be to focus promotional efforts on other strategies to generate targeted traffic you need.
Sure. Submit new pages as completed. Possibly take time to create search engine friendly content pages. But look elsewhere for traffic.
The ability of search engines to deliver free targeted traffic to your site is diminishing. Some may find emerging pay-for-submission models profitable. But most will find other avenues more rewarding. And soon enough, you won't be able to count on free search engine traffic to any significant degree.
Bob McElwain, author of "Your Path To Success" and "Secrets To A Really Successful Website." For info, see Get ANSWERS. Subscribe to "STAT News" now! mailto:email@example.com