The table contains following information:

Count - This shows number of times a particular keyword has appeared in our database. E.g. Our database currently holds 373 million words. A count of 147 tells us that this particular word has appeared 147 times out of 373 million (this is over a two-month period).

Predicted - This is maximum total predicted traffic for all of major search engines/pay per bids and directories. It is based on current 24-hour period.

Dig - When you perform any kind of search in keyword universe, you can now dig down to next level. E.g. search for 'gambling'. Then, when you click on 'online gambling', just results for 'online gambling' come up, click on 'online gambling in states' and so on. Great for focusing on niches.

Clicking on each word again adds it to your basket.

The next step is to compare these keywords in order to find best keyword for you,

You are looking for a keyword with a high KEI or Keyword Effectiveness Index, what’s this?

In a nutshell: Look for keywords near top. The higher KEI, more popular your keywords are, and less competition they have. Which means you have a better chance of getting to top.

Now you have found your high KEI ranking keywords you have to sprinkle them about your home page and insert them into you meta-tags. The next article in this series will discuss meta-tags, using title tag, and basic page design that will give your visitors a pleasing site to look at.

Mark white has been involved in IT for 16 years.

More information on website optimisation and for free advice visit small-website-advice.com

I have 2 websites in a very competetive niche. I constantly need to work on them to build traffic. But because I know I am using traffic methods that work, I know I will eventually have good traffic to my sites. My traffic stats are constantly climbing. I'll let you know a secret - I didn't even have my sites listed in search engines and I was getting traffic to them. You can do this too.

FFA advertising sites are pretty much useless these days for serious traffic generation. The search engines are getting much smarter and will ban your site if you use black techniques, so you really need to do some research and learn what works without breaking rules.

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