Written by Eddie Traversa

Continued from page 1

Lets transcriberepparttar above metaphor to a DHTML document that contains a

layer [myLayer] with style attributes [top,left,width,height,z-index,visibility,etc] andrepparttar 105179 layer contains a bit of text "myText" (Note thatrepparttar 105180 visibility attribute is set to hidden)

In Netscaperepparttar 105181 address torepparttar 105182 DIV layer "myLayer" is


in Explorer it is


The W3C way of identifyingrepparttar 105183 address is


To accessrepparttar 105184 properties such as visibility under "myLayer" you would use these addresses.







To changerepparttar 105185 visibility of this layer you would assign a value to your JavaScript address.


document.myLayer.visibility = "visible";


document.all.myLayer.style.visibility = "visible";



Nowrepparttar 105186 previously hidden layer is now visible. This is essentially how DHTML works, but understand there are hundreds and hundreds of attribute properties for text, images, documents and windows. Not all these properties are supported in both browser and sometime accessing a property requires a few more hurdles, but if you stick torepparttar 105187 common denominator properties both browser use then life it a bit easier. I recommendrepparttar 105188 excellent DHTML reference book Dynamic HTML - The Definitive Guide by Danny Goodman (O'Riley Books) It lists all ofrepparttar 105189 DHMTL properties and their cross browser compatibilities.

Eddie Traversa DHTML Nirvana http://nirvana.media3.net/ is a site dedicated to exploring the possibilites of DHTML. It hosts free graphics, dhtml templates and tutorials. Some of the tutorials emphasis is on Flash/DHTML integration.

Where is the Best PR Value?

Written by Robert A. Kelly

Continued from page 1

Andrepparttar very same goal will stand as your behavior modification objective so that you can measure your progress.

But here,repparttar 105177 question always arises as to just how you will get to that goal. You need a strategy to show yourepparttar 105178 way, and you have three choices: create opinion/perception where there may be none, change existing opinion or reinforce it. Fortunately your goal will identify which strategy you should select.

Still, nothing happens until you write a truly responsive message and transmit it to members of your target audience. You must convince them that what you discovered inrepparttar 105179 way of rumors, inaccuracies, misconceptions or wrong-headed beliefs is simply not true. But do try for believability and clarity. And, above all, make your message persuasive and compelling.

Meanwhile, a whole stable of “beasts of burden” await your pleasure – communications tactics capable of carrying that hard-won message direct to your audience members’ eyes and ears. And there are scores and scores of them in that stable – articles, interviews, newsletters, personal meetings, op-eds, emails, speeches and brochures among many others.

Impatience always grows at this point as you wait for signs that your public relations program is working. But that’srepparttar 105180 signal to once again interact with members of your target audience. The differencerepparttar 105181 second time around is that you’re looking for signs that their perceptions of your organization have been altered by your message through its aggressive delivery system. So get out there and, again, ask lots of questions.

If things aren’t moving fast enough for you, you may want to add a few more communications tactics torepparttar 105182 mix, as well as increasing their frequency. Your message should also be vetted again for factual validity and clarity.

Gradually,repparttar 105183 perceptions, and thus behaviors of your key, target audiences will begin moving in your direction, leaving little doubt as to whererepparttar 105184 best PR value can be found.

I can tell you from personal experience that there is no more satisfying moment inrepparttar 105185 practice of public relations.


Bob Kelly counsels, writes and speaks about the fundamental premise of public relations. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department of the Interior, and deputy assistant press secretary, The White House. mailto:bobkelly@TNI.net Visit: http://www.prcommentary.com

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