· Convenience · Comfort · Friendship · Security · Status · Health and Well-Being · Savings · Love · Style · Profit

When you are trying to figure out your desired customer, put yourself in their shoes and think about what needs would motivate you to buy your product or service. There are usually two or three primary needs your product or service can satisfy and several lesser needs. When starting your product/service design, it is critical that you use your market research to focus on primary needs and wants of your prospective customers.

> The Product Description Worksheet

As we discussed earlier, successful new business owner first surveys potential customers to identify their wants, needs and dissatisfactions. Questions about bow often they buy, how far they would travel to buy, how much they might spend for your type of product or service are also asked.

You then separate facts gained into groups, such as: pricing, packaging, location, assortment, etc. to organize information in preparation for beginning a custom design of your product or service. You will make assumptions about potential customers behavior and come to some conclusions about how you can present yourself as someone who will respond to their needs and wants.

To help you put together your product design strategy, you can use fill-in worksheet below.

* Instructions:

1. Learn in detail 5-6 wants/needs of your target customer. 2. Add information from library research, trade associations, etc. about customer demographics, location, buying behavior, etc.. 3. Take profile you are creating and decide what specific product/service features this leads to. Express each feature as a user benefit - you must satisfy age-old demand of potential buyers: "What's In It For Me?"

Product/Service Description Worksheet

Customer Want/Need Product Feature User Benefit 1. 2. 3. 4. 5.

And that's all I'll say. That, and fact that this is a tool I wish someone had dreamed up years ago.

http://www.affiliateshowcase.com/getasite.asp?ID=30365 Click

Note: There is one catch -- with huge response already being generated, their special introductory offers are about to end. I don't want you to miss out, so visit this URL today and look closely at this while it is still early.

Thank you for your time. To your success online, Jim Bingham, CEO, JBSalesAssociates

P.S. The faster you get to that website, more this will benefit you. The site explains why, so please don't delay.