What's result? Hey --- before you know it--- your business is whizzing along. What did it? Constant, easy-does-it, don't-think- about-it-just-do-it marketing.

=> Watch your mental images

Who's in your head? Two of you. Your brain has two halves, so you're two people. Truly. There's left brain analytical you, and right brain creative you.

Your right brain has charge of your subconscious mind. And if you sabotage yourself, your subconscious is what's doing it.

I found writing exhausting for years. Even thinking about writing made me tired. I dieted, started new exercise programs, gulped vitamin pills, got more sleep. Didn't work. I'd finish a few hours of writing completely worn out.

Then an image formed in my mind. The image of a mountain climber, toiling up rocky slope of a steep, ice-covered mountain.

Numb fingers. Aching legs. Deep crevasses on either side of me.

That explained exhaustion. My subconscious equated writing with mountain climbing.

So I changed my image of my writer-self. My new image is of a seed-sower, walking along rows of a tilled field. The field has black, rich soil. I scatter handfuls of seeds from a bag as I stroll along in warm sun.

This new image makes me feel pleasantly relaxed.

It works. Writing no longer makes me tired. I'm just ambling along, scattering seeds.

If you find marketing difficult, ask yourself what image you're holding of marketing.

We all form images via our right brain. The left brain suppresses them (this takes energy) or puts them into words.

If you ask yourself, you will get an image. If image is unproductive, like my mountaineer, change it.

So there you have it. Marketing in a nutshell. Only two things to monitor: how often you market, and whether you're sabotaging yourself.

Now stop reading and go market your business!

***Resource box: if using, please include***

Author and copywriter Angela Booth crafts words for your business. Words to sell, educate or persuade. Contact her today for a free quote:

http://www.digital-e.biz/

Free ezine: Creative Small Biz --- subscribe at: http://groups.yahoo.com/group/Creative_Small_Biz/

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Without these three ingredients most businesses will fail. When this happens owner becomes dejected at failure and loss. They go back to paid employment often embittered about their loss. They have to go back to very thing they were trying to escape from - a job.

One way to minimise business risk is to involve yourself in a reputable franchise. Depending on funds you have at your disposal there are plenty of good opportunities available from $20,000 to half a million dollars or more.

The one thing that a franchise has in its favour is that it is a tried and tested formula for success. The Master Franchisor has already proven his or her system over a period of time. If you are prepared to follow and work within boundaries of an already proven system, then franchising is definitely a good option.

In reality, a proven franchise eliminates necessity of first of above listed requirements (ie experience and knowledge) because you have a mentor (the Master Franchisor and his or her system) to watch over you. The Master Franchisor has a vested interest in your success because it is part of his or her success.

With respect to point two above (sufficient start up capital) obviously you will need access to necessary funds to purchase franchise package. However, necessity to have a large source of back up capital (point three above) is reduced somewhat because of greater chance of success you will have by following franchise system.

Franchising is definitely a worthy option, particularly if your business knowledge and experience is limited.

Before committing yourself to any business venture, either franchised or other, always do your due diligence investigations and make sure you discuss your plans with competent legal and accounting professionals.

If you have doubts that you are being paid sufficiently for services you provide, then consider making some changes to make yourself a more valuable commodity. Studying subjects such as motivation, self esteem and personal development will be catalyst which will enable you to do this.

About author: Gary Simpson is Course Co-ordinator for "Life, Journey, Destiny - Personal Development Home Study Course" and author of "How to Stop Wasting Your Life and Start Getting What You Want". His email address is budo@iinet.net.au. The website containing this article and others is located at Motivation & Self Esteem for Success.

[If you like this article and would like to use it on your own website or ezine you may do so ONLY if article is not changed in any way and final paragraph: "About author", with all links intact, is included.]