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So then, what else? I would argue that a company that just pays a dividend isn’t good enough. Instead, I will only purchase those companies that have a long history of raising their dividend every year. This will eliminate a whole bunch of risk. It would eliminate
possibility that
company is ‘cooking their books;’ after all,
money has to be there to pay
shareholder. And because this company has been raising their dividend every year for many years, it eliminates
risk of investing in a start-up company that may not even be around in a year or so.
Also,
rising dividend every year would help off-set
risk of inflation and
risk of a lower stock price during
year would actually accelerate my income from
security.
Since I would want my position in
stock to grow through
years, thus increasing my dividend income, all dividends would be reinvested into
stock, until retirement. A lower stock price, therefore, would purchase more shares, at a higher dividend yield and would simply accelerate my dividend income.
Now
question may arise, when would I want to sell a stock? Certainly not because a Merrill Lynch has downgraded
whole sector – that’s a blessing in disguise – a temporary lower stock price just means a higher dividend yield, allowing my dividend to purchasing more shares.
The question of when to sell a stock puts me in
mind of a quote I once read by Jacobsen – “Judgment is
one thing you cannot learn at college. You either have it or you don’t have it.” The time/reason to sell a stock varies. If there comes a time when you have so much money tied up in just one stock position that it’s making you feel uncomfortable, sell some of it. If
company you purchased stopped raising its dividend you may want to lighten up and/or divert
funds you were putting into that security into one that is continuing its program of increasing their dividend every year.
A company may trim their dividend – when and if this happens (and it does) my advice is not to be overly anxious to sell
stock. Find
reason why
company is trimming their dividend. It may be to reduce debt or for
possibility of acquisitions. The company’s dividend yield may have been around 6 percent, and all their peers’ dividend yields are around 4 percent. Certainly do not add to your holdings in this company, but give management a chance to see how they handle
extra cash, since they appear to have better use for
money, other than to pay their shareholders. The resulting growth in that company may make up for
lower dividend yield and two or three years later you’ll get a better perspective on whether to sell
company or not (or to continue adding more shares through new monies, or simply to allow
dividends to continue purchasing
stock).
For more excerpts from
book ‘The Stockopoly Plan’ visit http://www.thestockopolyplan.com

Charles M. O’Melia is an individual investor with almost 40 years of experience and passion for the stock market. Author of the book ‘The Stockopoly Plan’, soon to be released by American Book Publishing.