Talk to your web consultant about creating other custom e-mail addresses to satisfy customer needs, such as AboutMyOrder@MyWebsite.com, Optin@MyWebsite.com, etc.

6. Use your autoresponders to deliver a "rate card" for advertising on your website, or for purchasing advertising in your ezine.

7. Use your autoresponders to deliver sample issues of your ezine.

Providing a sample issue is a simple and effective way to increase your subscriptions by showing your visitors what your ezine is all about.

Your sample issues can also increase sign ups you get from ezine directories that allow you to submit a sample issue for their visitors to receive by autoresponder.

8. Use autoresponders to create a list that announces when you've written a new article or articles for publication.

Your list will increase number of ezine publishers and webmasters that publish your articles, and can also help you to increase sign ups to your affiliate program if you let your affiliates use your articles as a promotional tool.

9. Use your autoresponders to announce when your directory is updated.

For instance you could create a list that announces when your article directory is updated with new articles.

You could list titles of articles submitted to your site along with URL where they can be viewed.

Creating a list like this will build up repeat traffic to your site giving you an excellent way to achieve more sales of your products.

10. Use your autoresponders to send out an "evergreen" newsletter.

"Evergreen" newsletters have all their issues already completed. Each new subscriber gets same first issue, second issue, third issue, etc.,

Publishing an "evergreen" newsletter is a good choice for people that don't have time to publish an ezine on a regular basis, but that would still like to reap some of benefits of publishing an ezine.

Publishing your "evergreen" newsletter can be as simple as sending out a valuable tip every week that targets your niche audience such as an informative weekly writing tip if you sold a product aimed at writers.

Keep in mind that your "evergreen" newsletter should not be on a topic where information you provide your readers could become outdated. Choose a subject where information you provide your subscribers will continue to be relevant for a long period of time.