* You can reach a whole new segment of population that would never see your ads online. Some people don't use Internet at all (or rarely)... while some of those who do, don't necessarily know how to search for specific information.

* People can more easily focus on your message. For example, let's say you're stuck in traffic behind some guy with his URL on his car. There isn't much for you to do or to look at, so you read his decal. Similarly, a brightly colored postcard in someone's mailbox is more likely to stand out (and get read!) than an email that appears alongside dozens of others, most of which are spam.

Granted, offline marketing isn't always cheap when you consider cost of paper, envelopes, ink, postage, and much more that can go into an offline campaign. But not all offline marketing has to be expensive; for instance, one of easiest and most affordable methods I've used is a simple decal on my car ( I got mine at Web Decals, http://buildyourhomebiz.com/rd/webdecal.html ). The decal displays my tagline and URL, and everytime I drive, get stuck in traffic, or park at mall, my business gets exposure. I keep a few brochures in my glove compartment to give out to people who ask about my site.

Online marketing is a wonderfully affordable way to reach an audience. However, a combination of online and offline marketing can help your business thrive! More ideas on how to market your business offline can be found in article, 'A Beginner's Checklist to Promoting an Online Business': http://onlinebusinessbasics.com/articles/checklist3.html

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Angela is the editor of Online Business Basics, a practical guide to building an Internet business on a shoestring budget. If you're tired of hype and just want solid, down-to-earth information, then visit us now -- and in moments you can have access to loads of instantly useable tips, specifically chosen for beginners! http://onlinebusinessbasics.com/article.html