* Tone down your claims. A bold claim creates doubt in your prospect's mind and jeopardizes sale. Avoid using any claim that sounds exaggerated - even if it is true. Reduce any bold claim to a more believable statement.

4. Eliminate The Need To Make Decisions

Try to structure your selling process so prospective customers do not have to make decisions. Every decision they have to make interrupts buying process. It diverts their attention away from action of completing sale.

This can be especially hazardous when customers have difficulty making a clear choice among several options. Some will avoid risk of making a wrong choice by making NO choice ...and you lose a sale you already had.

That's why you should promote only one product or service each time you advertise. You can use separate promotions for each product or service. But limit your prospect's decision to only "Yes, I will buy" or "No, I will not buy". Don't risk losing them over a "Which One" decision.

Tip: Sometimes you can successfully combine 2 or more related products or services into a special combination offer. But limit your customer's decision to "Yes" or "No". Don't include an option to buy items separately.

Prospective customers must feel good about you, your company and your product or service before they will buy. Start using these 4 simple tactics to stimulate their good feelings and motivate them to buy.

Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards and several other publications to help small businesses grow and prosper. For more information: Email: BobLeduc@aol.com Subject: "Postcards" or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

Instead of doing an ad that sends people to your web site do an ad that offers them a free course on some subject. It could be a marketing course. Or it could be a course that you wrote pertaining to main them of your site. For instance, if program you are promoting sells flowers, then write a 5-lesson ecourse on flowers and offer it free in your ad.

In first 4 lessons you are building trust with your readers. In last course invite them to visit your site. You would set up your course in an autoresponder so that they can subscribe automatically. You then advertise autoresponder address. There are many free autoresponders available, which you can find with search engines. There are also a lot that charge a small fee. I use one that comes with my hosting service.

Another advantage of using an ecourse is that you capture email address of person requesting course.

If you would like a sample of a marketing course that works for me send an email to richclub@listwarrior.com.

Another mistake that fly made was that it did not read anything about how escape from a room, such as a book called “Alternate escape Routes for Flies”. Are we making same mistakes concerning our Internet marketing?

There are many excellent ebooks available on Internet marketing. Many of them are free. There are also numerous reports and ezines available. Just a few of many ebooks available are Inside The Minds of Winners, The Power of Two, Win War on Internet Marketing, and 7 Secrets to Unlimited Traffic.

Regardless of what field a person plans to earn a living at, they need to study about that field so that they can be more successful. Being successful on Internet is no exception. It is a constantly changing environment. We must continually study it to learn what works best. Ebooks and ezines are an excellent knowledge source.

The hype says that it is easy to make a living on Internet. For most people that is just not true. It takes effort and study. However, there are a great many people making a very good living on Internet. You can be successful, if you are willing to pay price.

Each person that is successful paid price. They researched products, affiliate programs, and network marketing programs. They studied various Internet marketing methods. Then they applied them. If it didn’t work they changed something and tried again. Eventually they found a formula that worked for them

If you continue to do what you have been doing then expect same results as you have been receiving. If you are happy with results you are getting then great. If not then start looking for ways to change what you are doing.

You can be an Internet marketing success.