Once customer expectations have been raised, it's very difficult to reduce them. Customers will expect problem to be solved, so something has to be conceded in return e.g. a reduction in price, or other form of free extras.

Expert marketers also now understand that it is much easier to keep a customer than to gain one. Yet even these days large companies (reported on media television programmes) still make same basic mistakes with service.

Is there hope at all?

5.Rarely will he admit that he’s wrong. But they are, and often.

6.He will NOT ask for directions. No matter how many times he gets lost.

7.He will not express his true feelings, especially in presence of other men. To do so is to be seen as a wimp. And most guys would rather lie than be thought of as a Lansy Wansy.

8.He will always maintain some degree of pre-relationship fervor. Moreover, he has to prove that he still has what it takes to attract women, even if he’s 110 and faints at sight of his erection.

9.Under no circumstances will he tolerate disrespect in his own home. No, you do not want to go there. But if you have to, make sure your game plan is tight and you can back up everything you say, and then some.

10. He will insist that HE is boss, even when he is unemployed or a stay-at-home dad who faints at mention of word housework. When this happens, remind him that relationships are based on a 50-50 partnership, and he is not head foreman in charge.

11. Although words orgasm and satisfaction are embedded in their psyche, men will never admit to being lousy in bed. In event you complain that your needs are not being met, he will reverse situation so that you're left wondering who’s right and who’s wrong. Hey no one ever said arguing with a man about his bedroom antics was easy. In fact it’s downright exhausting, especially if he’s convinced he can make a woman drool at mere site of his Magical Tool.

12. He will never tell you he loves you more than five times in front of his friends. So, if he says it twice, you’re lucky indeed.

There you have it, average MAN in a nutshell. And if you still have notion to change him, forget it, he already has. Wow! Ain’t love grand?