Customer Lifetime Value - The Key To Maximizing Your Profits!

Written by Larry Lim


Continued from page 1

1). Knowingrepparttar Lifetime Value of your customers is crucial to you and your business as it serves as a benchmark without which you'll be groping inrepparttar 120346 dark.

When you knowrepparttar 120347 Lifetime Value of your customers, you can determine how much time, effort and money you can afford to invest to acquire that customer inrepparttar 120348 first instance.

In other words, you can invest more today to reap a much larger profits later downrepparttar 120349 road as long as your cashflow is healthy and can support it.

Every marketing campaign that you undertake costs you money as well as reaping you benefits such as increased sales, enhanced corporate image, etc. But how can you be sure thatrepparttar 120350 benefits would outweighrepparttar 120351 costs or investments? This's where knowing repparttar 120352 Customer Lifetime Value is so powerful - it helps you to determine this even before you launch your marketing campaign.

2). When you realize that customers are actually an ongoing stream of revenue as opposed to a one-shot sale, you can re-focus your marketing efforts.

Instead of contantly struggling to acquire more and more new customers, you can now begin to focus on keeping your existing customers longer and selling to them repeatedly, in other words, repeat sales.

You may spend more like making stronger and more attractive offers than your competition in acquiring new customers now who will be your money spinners tomorrow.

This makes sense because you now know that on average you'll more than make it back overrepparttar 120353 years thatrepparttar 120354 customers are with you and therefore you could afford to break even or even lose money now in acquiringrepparttar 120355 new customers.

Start shifting your focus to Customer Lifetime Value and maximise your profits today.

Start to have a proper understanding of Customer Lifetime Value because it's key torepparttar 120356 success of your business. It'll allow you to acquire more customers than your competition through better and more attractive offers; it'll dramatically increase your bottomline through more repeat sales and shoot your profits throughrepparttar 120357 roof.

Copyright Larry Lim, MarketingSphere.

Larry Lim is a marketing strategist and tactician who dishes out effective marketing strategies and tactics that will enable you to successfully start and grow your business on the Internet.

Check out his website - http://www.marketingsphere.com - that is jam-packed with secret marketing information that will skyrocket your sales, and shoot your profits through the roof.


How to use Emotional Content to Increase Visitor Response

Written by John Alexander


Continued from page 1

Example: If your selling a piece of furniture forrepparttar living room....display a picture ofrepparttar 120345 furniture being used in someone's living room. The visitor may say to themselves...."look at this comfy looking couch". "This guy looks like he is really enjoying himself". (The image might be of a person sitting comfortably onrepparttar 120346 couch, in their living room....feet up and arms relaxed).

TIP: Lifestyle photos like this are much more influencing that just a product displayed in a showroom.

--Create pages that are not "hard sell". Instead, focus onrepparttar 120347 product benefits in way that it appeals torepparttar 120348 emotions. (Keep in mind that many people will buy spontaneously, but they do not want to "be sold" something). Most people come to a web page in search of information. The "loud" or "hard sell" approach does not work onrepparttar 120349 web.

--If you are promoting something with emotional appeal which is already established through other medias, then also use it in your web page and tie it in.

For example, what do you think of when I sayrepparttar 120350 3 words...Zoom Zoom Zoom.

--Rememberrepparttar 120351 web hasrepparttar 120352 potential to be a powerful multimedia experience. Is there a place forrepparttar 120353 use of music to contribute torepparttar 120354 right atmosphere? Moving your audience just takes a little thought. Let your mind think outside of what is already being done. I am not talking about traditional stuff here, like putting a flash commercial on your site. Extend your creativity and be original. li>Does your product or service offer a solution to people’s problems? Is there a way that it can be promoted with an emotional angle to it for greater impact?

--I learned thatrepparttar 120355 use of Humour at times is very important. It can be inrepparttar 120356 form of text, graphics, audio, and video but just make sure it is good humour. People want to feel good on your client's web page. Good humour will influence emotion and "great humour" can funnel volumes of traffic into your site just by word of mouth.

Can you recall seeing humour used on a web page that made you laugh out loud? If so, just think back and see if you don't recall telling a friend to "check it out"! Then there may be sites where it might be hard to use humour (A funeral Parlour or perhaps a Divorce Lawyer). Onrepparttar 120357 other hand, with a little creativity, who is to say it could not be done....with greatest of tact of course.

--A good example ofrepparttar 120358 power of emotional content can be seen in instance where something about a site is so moving that it makes repparttar 120359 viewer want to tell everyone they know!

Example: Interview with God (Very emotional feel good stuff)

Example: Alien Song (a simple 30 second animation that is guaranteed to have you telling your friends to check it out).

So what other ideas might you consider using to make emotional impact with your audience?

Is it possible to take old ideas and put a new spin on them?

What I mean by this is taking some older ideas and refresh them. There is nothing wrong with older concepts if they work, but sometimes all they need is re-thinking. One ofrepparttar 120360 first things I ever experimented with wasrepparttar 120361 idea of having a little fun withrepparttar 120362 old "printable coupon" idea. You knowrepparttar 120363 old "discount coupon" which can be put on a Web page sorepparttar 120364 visitor can print it and bring it in to get a discount? Atrepparttar 120365 time, I thought, what else could we do besides give folks a discount coupon to print off? It needs to be fun and have a little emotional appeal and still deliver value.

I created what I calledrepparttar 120366 "SAY THE MAGIC WORD" campaign for a client.

Instead of printing coupons from my client's web site (a local Garage), I introducedrepparttar 120367 following promotion, which became somewhat popular withrepparttar 120368 client's customers.

When you visitrepparttar 120369 site,repparttar 120370 visitor would scroll downrepparttar 120371 page and click onrepparttar 120372 image of a speaker. Suddenly you would hear a voice say "The Magic Word Is...." and it would give you a "word". Now this was not just any word, this was quite a magic word because when you take your car intorepparttar 120373 garage for a tune up, give your keys torepparttar 120374 service manager and "sayrepparttar 120375 Magic Word" you learned fromrepparttar 120376 web site, they would cut your bill by 15%! Better yet, keep changingrepparttar 120377 magic word and you kept your audience coming back torepparttar 120378 site.

People had fun with it...everyone told their friends about it, it delivered value. Honestly though, it was just a new spin on an old idea, but bothrepparttar 120379 client and customer lovedrepparttar 120380 concept.

I challenge you to put on your thinking cap.

You see as you introduce things like "humour" or other emotional content into use....you can also widen your scope of SEO promotion. Have you checkedrepparttar 120381 top KEI values around subjects of comedy and humour? Hmmm...Well I guess that's an idea to be examined then isn't it?

Explore your clients business, explore what's going on inrepparttar 120382 world, but always rememberrepparttar 120383 powerful impact that emotional content can deliver, if tastefully done.

John Alexander is the Co-Director of Training of Search Engine Workshops with Robin Nobles. Together, they teach 2-day beginner, 3-day advanced, and 5-day all-inclusive "hands on" search engine marketing workshops in locations across the globe. John also teaches online search engine marketing courses through http://www.onlinewebtraining.com, and he’s a member of Wordtracker’s official question support team.


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