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The Most MISSED Secret to Link Popularity through Writing Articles.
OK, so now you have knowledge to write articles and submit them as a means to gain valuable one-way links to your web site, what are you going to do with it? Are you going to sabotage your own web site by failing to pay attention to link you formulate in articles submitted? The more articles I read, I tend to find a common error repeated by authors all over internet. Now granted, these are writers, not SEO specialists, but this is just an example where it pays to round out your knowledge in many areas of web site promotion, ranking, and design. The BIGGEST mistake I see authors make when attempting to gain inbound links is keywords they FAIL to use within those links. You see, so many writers worry about branding their name. That works just fine for writers building portfolios for selling their copy writing abilities where name recognition becomes search term a searcher looks for, but if you aren’t a writer and are just using your knowledge to gain inbound links, then you need to use your keywords in those links back to your web site. It’s so simple that most times it’s overlooked. Many will also use a company name as link back to their web site. Many of my articles have ended up that way because I overlooked obvious too. Nevertheless, by following this method, it is a sure way to increase your company name, or your name, but does NOTHING to increase link popularity for keywords applying to your site.
Take for instance Sanders Consultation Group Plus. That’s my company’s name. We provide web site design services, image and graphical art services, business consultation services, SEO services, and just about anything else to get your web site promoted, up, and running. I tend to take a page-by-page view of our site and link popularity. What I mean by that is I take various areas, choose specific keywords, and search terms I want our site to gain in rank popularity. I have recently done some page optimizing for our web site design area; incidentally, web site design has been most searched term for web site design services. It corresponds to one of services we offer, and it’s most popular search-term people use when searching for that type of service. Let’s say I write an article talking about web site design. The next article I write on web site design will include company name, Sanders Consultation Group Plus, but it will also include term “web site design” linked to page we have recently optimized for our web site design services. As I already said earlier, this is such a simple concept that most people often overlook, and it can be a detriment to your link popularity goals. And as we optimize each area of our site, I will continue to write articles based on area keywords and phrases, and will then place links in my Author’s Box to link back to those optimized pages.
It’s a reported fact that one-way in-bound links are worth more than reciprocal links. However, for many web site designers and webmasters, ways to gain them has been somewhat elusive. Many fear that imparting their knowledge will give competitors an edge over writer’s own business. What most fails to consider is number of people that start out as “do it yourselfer” and then realize there is more work than they intended to do. When they find your articles, you become a source for them to get their work done without their need to invest large amounts of time on project. This is where benefits of article writing will pay off, especially if you gain credibility and trust through your readers. Even if a competitor does notice one of your articles, sometimes they can be so impressed and overwhelmed that they’ll write things about you, include links to you, and you still come out on top. I’ve seen it happen before. Someone reads something so profound that it changes his or her life. They tend to tell others about change and how change occurred.
Articles are a valuable way to get recognition, gain reputation and credibility while increasing your link popularity. Done wrongly, and it will do nothing but increase your reputation and credibility. Done correctly, and it can raise your ranking popularity and bring you added customers on top of other benefits. Take time to learn how to write effectively. Write daily and learn flow of your chosen language. Write truthfully and credibly. Make sure to give provable facts while keeping hype to a minimum. Use keywords in your Author Boxes and find highly trafficked sites to submit to. Learn to write in such a way that engages your readers’ minds and makes them want to read more of your writing. If you can do all this, not only will you become a trusted expert, but you will also gain increased traffic to your web site and leverage your web site income goals through increased link popularity and higher search engine rankings. At least, it will give you plenty of content to update your web site and increase search engine spidering.
James R. Sanders is the owner of Sanders Consultation Group Plus. He has been a webmaster and web site designer since 1997, and involved in self-employment ventures since 1992. He is presently a contributing author of NewbieHangout, and has been published through WebProNews. You can email him at firstname.lastname@example.org.