Cult of Linking Exorcist Casts Out Linking Demons!

Written by Mike Banks Valentine

Continued from page 1
were interested in his "Linking Engine" for my client sites. He pointed out that it costrepparttar better part of $1000 to install this PHP script on a client site and customize it. He sent merepparttar 119343 promotional sales letter they use to convince prospects ofrepparttar 119344 value ofrepparttar 119345 script. He told me he sells it ... "to all of our SEO clients". When I asked if he had any proof that this "Linking Engine" benefits clients after installation by increasing their rank or traffic, he seemed shocked and said, "I don't have time for that, everyone knows linking works to increase rank and traffic." Now I like this friend very much on a personal level, but he's lost all track of reality when he's too busy to proverepparttar 119346 value proposition of this $1000 software to potential customers, then expects them to take it on faith that it's worthrepparttar 119347 money. What about ROI? The final straw came when I was emailed another one ofrepparttar 119348 hundreds ofrepparttar 119349 usual daily reciprocal link requests. They wanted a link from a particular highly ranked page of my site and since their site is new, he'd give me TWO links to my one. WOW! Two worthless links for one valuable one, what a deal! I worship links, so I’ll take you up on that! I recently heard Michael Palka speak atrepparttar 119350 WebmasterWorld Search conference, he's Director of Product Management for AskJeeves, and during his presentation, he said plainly that webmasters should ALWAYS post a linking policy on their site. I'm inclined to agree with that and I'm considering a notice saying that I ONLY link to those contributing content to my site. It has been my policy for nearly a year anyway, that will just make it official. I link only to those who contribute content to my site via their resource box giving them credit forrepparttar 119351 articles. That said, now I have only to add that to over 1000 pages over several templates. I doubt it will reducerepparttar 119352 link requests because many are generated by software or are requsted by link campaign managers from SEO's who don't readrepparttar 119353 site, they simply run software looking for highly ranked pages for client keyword phrases and fire out a couple hundred link requests to site owners who turned up on top of their list. I'm coming very near to turning into a linking exorcist in a campaign to rid these raving linking lunatics of their maniacal linking demons!

Here's some free link popularity software Check your link popularity at major search engines and through Alexa This article available online with working links at:

Writing Articles to Gain Link Popularity and Increase Trust and Credibility – The Secret Most Overlook and do it Wrong.

Written by James R. Sanders

Continued from page 1

The Most MISSED Secret to Link Popularity through Writing Articles.

OK, so now you haverepparttar knowledge to write articles and submit them as a means to gain valuable one-way links to your web site, what are you going to do with it? Are you going to sabotage your own web site by failing to pay attention torepparttar 119342 link you formulate inrepparttar 119343 articles submitted? The more articles I read, I tend to find a common error repeated by authors all overrepparttar 119344 internet. Now granted, these are writers, not SEO specialists, but this is just an example where it pays to round out your knowledge in many areas of web site promotion, ranking, and design. The BIGGEST mistake I see authors make when attempting to gain inbound links isrepparttar 119345 keywords they FAIL to use within those links. You see, so many writers worry about branding their name. That works just fine for writers building portfolios for selling their copy writing abilities where name recognition becomesrepparttar 119346 search term a searcher looks for, but if you aren’t a writer and are just using your knowledge to gain inbound links, then you need to use your keywords in those links back to your web site. It’s so simple that most times it’s overlooked. Many will also use a company name as repparttar 119347 link back to their web site. Many of my articles have ended up that way because I overlookedrepparttar 119348 obvious too. Nevertheless, by following this method, it is a sure way to increase your company name, or your name, but does NOTHING to increaserepparttar 119349 link popularity forrepparttar 119350 keywords applying to your site.

Take for instance Sanders Consultation Group Plus. That’s my company’s name. We provide web site design services, image and graphical art services, business consultation services, SEO services, and just about anything else to get your web site promoted, up, and running. I tend to take a page-by-page view of our site and link popularity. What I mean by that is I take various areas, choose specific keywords, and search terms I want our site to gain in rank popularity. I have recently done some page optimizing for our web site design area; incidentally, web site design has beenrepparttar 119351 most searched term for web site design services. It corresponds to one ofrepparttar 119352 services we offer, and it’srepparttar 119353 most popular search-term people use when searching for that type of service. Let’s say I write an article talking about web site design. The next article I write on web site design will includerepparttar 119354 company name, Sanders Consultation Group Plus, but it will also includerepparttar 119355 term “web site design” linked torepparttar 119356 page we have recently optimized for our web site design services. As I already said earlier, this is such a simple concept that most people often overlook, and it can be a detriment to your link popularity goals. And as we optimize each area of our site, I will continue to write articles based onrepparttar 119357 area keywords and phrases, and will then place links in my Author’s Box to link back to those optimized pages.

It’s a reported fact that one-way in-bound links are worth more than reciprocal links. However, for many web site designers and webmasters,repparttar 119358 ways to gain them has been somewhat elusive. Many fear that imparting their knowledge will give competitors an edge overrepparttar 119359 writer’s own business. What most fails to consider isrepparttar 119360 number of people that start out asrepparttar 119361 “do it yourselfer” and then realize there is more work than they intended to do. When they find your articles, you become a source for them to get their work done without their need to invest large amounts of time onrepparttar 119362 project. This is whererepparttar 119363 benefits of article writing will pay off, especially if you gain credibility and trust through your readers. Even if a competitor does notice one of your articles, sometimes they can be so impressed and overwhelmed that they’ll write things about you, include links to you, and you still come out on top. I’ve seen it happen before. Someone reads something so profound that it changes his or her life. They tend to tell others aboutrepparttar 119364 change and howrepparttar 119365 change occurred.

Articles are a valuable way to get recognition, gain reputation and credibility while increasing your link popularity. Done wrongly, and it will do nothing but increase your reputation and credibility. Done correctly, and it can raise your ranking popularity and bring you added customers on top ofrepparttar 119366 other benefits. Takerepparttar 119367 time to learn how to write effectively. Write daily and learnrepparttar 119368 flow of your chosen language. Write truthfully and credibly. Make sure to give provable facts while keepingrepparttar 119369 hype to a minimum. Use keywords in your Author Boxes and find highly trafficked sites to submit to. Learn to write in such a way that engages your readers’ minds and makes them want to read more of your writing. If you can do all this, not only will you become a trusted expert, but you will also gain increased traffic to your web site and leverage your web site income goals through increased link popularity and higher search engine rankings. Atrepparttar 119370 least, it will give you plenty of content to update your web site and increase search engine spidering.

James R. Sanders is the owner of Sanders Consultation Group Plus. He has been a webmaster and web site designer since 1997, and involved in self-employment ventures since 1992. He is presently a contributing author of NewbieHangout, and has been published through WebProNews. You can email him at

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