Join e-groups. Yahoo is where you’ll find online communities on a myriad of subjects. And if you don’t find what you’re looking for, you can always create your own. The purpose of joining e-groups is to let people know your e-book exists. Therefore, if you wrote a novel, you’ll want to persuade readers to take a look at your book. You don’t want to hard sell them, risking ejection from group, but you do want to get a feel of online community and ease into your promotional tactic. If you’ve written a non-fiction book about Civil War, you’ll want to investigate any group affiliated with that time period. Should your e-book be concerned with saving whales, groups that are environmentally conscious, along with whale lovers associations, are categories to check out. Fiction writers can become associated with other authors, but don’t expect to rack up too many sales from them! You will oftentimes receive excellent advice and probably make countless online pals. Always read what group’s rules are and follow them. For example, I’m a member of a few soap making e-groups and know which ones accept advertising and those that forbid any type of promotion.

Write Articles. You have a distinct advantage over someone who doesn’t like crafting words and wants to sell their product online but can’t even think up an opening sentence, let alone several hundred words worth of literate text. Depending upon subject of your e-book, you can always count on one thing – you’re resident expert when it comes to that book you wrote. Should you have a hide-under-the-covers horror story or a derring do romance/adventure saga, you can always find an online outlet to freely market your tale. You might write about geographical aspects of your book’s Scottish setting in a travel magazine or on a Scottish online site. Maybe your book on how to crochet will be widely received by crocheting community after you contribute an article [with a byline including your book’s URL of course!] to a crafting site. Well-written articles are always appreciated and as long as you have a byline, you’ll notice an increase in sales.

Yahoo Display Classified Ads While there are many places online that offer free classifieds, Yahoo display classifieds are definitely a good place to begin. Why? Yahoo is well known. The ads are free. You can include a photo of your book’s cover. And you can see how many people actually looked at your advertisement. Just remember it runs for 30 days and it has to be renewed monthly.

Due to space limitations I can only list other methods of online e-book promotion such as getting reviews, sending out press releases, posting on message/bulletin boards, and being interviewed. Remember, more time you devote to publicizing your e-book, more sales that are likely to result from your efforts.