Credibility – Are You Ready to be “Googled” by Your Clients?

Written by Norman Rosskothen


Continued from page 1

If you are an agent, sales person, etc., in an office that already has a listing, use your cell phone, home office, or other personal contact number to register; as your office number is tied to your office's listing. Unless you arerepparttar owner, your office owner may not be pleased that you have taken over their listing. You can also enter your other contact numbers, website, email address, and business description.

If you arerepparttar 119805 owner, edit your listing to include all your applicable information including your product and services descriptions, website, fax number, that are missing from your listing.

The following is an example of how you want your information to be displayed:

Jane Doe – ABC Realty, Inc. 100 Main Street, Any town, MA 00000 888-666-9999< your contact number 888-888-3333< your office number 888-333-4444 (fax) Email: myemail@mydomain.com Http://www.mywebsite.com

You will receive a password to edit your listing. Start and keep a file on internet passwords. Then, if your phone number changes, you get a website, or change companies, you can edit your listing and your old clients can find your new contact information.

It takes about 24 hours to appear on Superpages.com and several days to weeks, forrepparttar 119806 information to propagaterepparttar 119807 internet, so you will have to wait to seerepparttar 119808 final results. However, you can search Superpages.comrepparttar 119809 day after you register by your name, then your company name, then your business type, and always see your listing appear.

By adding your website information you created a link for users to find your site. You also added a link to increase your web page ranking with search engines for “normal” world wide web searches. The listing will also appear under these “normal” searches inrepparttar 119810 search engine results and local search results. All this for free and in fifteen minutes!

If you likedrepparttar 119811 results, you should register at several other directories. There are hundreds of directories and many, if not most, are pay sites. There is no reason to get extreme and register everywhere. The idea is to have an internet presence so your clients can find you and that gives you a positive, credible, image if “googled”. After a while you are just duplicating your efforts for little effect. I recommendrepparttar 119812 following sites:

Yahoo – Yahoo uses its own local search directory. Asrepparttar 119813 current #2 search engine by a small margin and quickly catching up to Google, you want to be listed here. There are free and pay for listings.

US Counties – A directory run by a Husband and Wife team, but picked up well byrepparttar 119814 major search engines. By registering, you are listed on their Valuecom.com/Acclaim Search site as well. If you are in real estate, you will also listed on RealEstateExclusive.com and CountyRealEstate.com. Registering is free and relies on your donations for support. Be a sport and donate $15 torepparttar 119815 cause. There aren’t many trusting people these days that give you something for free and then hope you will make a donation. Also, for only $15 you get four directory references.

“Google” yourself once every month to check on your status. Having an internet presence is not going to supercharge your sales, but it may get you several more clients a year. It is just one part of your overall marketing program.

Aboutrepparttar 119816 Author Norman Rosskothen isrepparttar 119817 Branch Manager of Mortgage Trust Group, Inc., in Waltham, MA. He has over 13 years of real estate and mortgage experience. Before enteringrepparttar 119818 mortgage industry, he sold real estate underrepparttar 119819 Century 21 and RE/MAX systems. He can be reached at norman@mtgmortgages.com - www.mtgmortgages.com

Norman Rosskothen is the Branch Manager of Mortgage Trust Group, Inc., in Waltham, MA. He has over 13 years of real estate and mortgage experience. Before entering the mortgage industry, he sold real estate under the Century 21 and RE/MAX systems. He can be reached at norman@mtgmortgages.com - www.mtgmortgages.com


Using the Media Effectively

Written by Susan Freidmann


Continued from page 1
13. Have a plan in case a crisis occurs immediately prior torepparttar show, for example, your CEO resigns, or there is a takeover bid for your company. Be prepared with answers torepparttar 119804 media’s and visitors’ awkward questions. 14. Use your website to display useful advice as well as promoting your show participation. Make an offer on your website for visitors to collect important information, such as an executive report, when they visit your booth. Duringrepparttar 119805 show 15. Keeprepparttar 119806 press office well-stocked with your press kits. Also keep some press kits in your booth in caserepparttar 119807 media stop by. 16. Have a media spokesperson in your booth at all times, even overrepparttar 119808 lunch hour. Be prepared to explain your product and its importance in easy-to-understand, nontechnical terms. 17. Keep show management informed of newsworthy information forrepparttar 119809 show daily, and also in case reporters call in looking for story ideas. 18. Heighten visibility and create positive publicity through sponsorship opportunities. Various media coveringrepparttar 119810 event may automatically include sponsors names and/or photos, which can often generate coverage that might otherwise not be available. 19. Ask show management about opportunities to conduct presentations, seminars, or workshops. As a speaker, you are perceived as an industry expert. Some conferences request proposals to be submitted many months prior torepparttar 119811 event. 20. Have a handout for your presentation with company contact information clearly marked on all pages. Have a page outlining what your company does. During your session offer something for free - a copy ofrepparttar 119812 presentation, a special industry report, checklist, or tip sheet, and have participants come torepparttar 119813 booth to collect it. 21. Use newsletters, special reports, audio cassettes, books/booklets, or computer discs/CDS as effective giveaways. These have a high perceived value and are more likely to be kept. Make sure they contain valuable industry-related information. Afterrepparttar 119814 show 22. Send post-show press releases reporting trends, statistics or information on significant newsworthy information/orders that resulted fromrepparttar 119815 show. 23. Collate all publicized articles and media coverage before, during and afterrepparttar 119816 show, and send them to top management and your sales force. Includerepparttar 119817 best articles in mailings to customers and prospects. 24. Create a state ofrepparttar 119818 industry report based on your observations atrepparttar 119819 show and send it out or offer it free to prospects/customers responding to a post-show mailing. 25. Send your customers and key prospects an audiocassette tape of your presentation or interesting interviews that took place duringrepparttar 119820 show. 26. Include valuable show information in your company newsletter. 27. Encourage readers to contact you by including an offer and how to get it. For example, you could have readers contact you for a copy of your newsletter, free booklet or free information/report. Finally, remember that your target audience are information seekers, always onrepparttar 119821 lookout for advice, ideas and information to help them. Your information must appeal to your target audience’s self-interest while atrepparttar 119822 time promoting your own.

Written by Susan A. Friedmann,CSP, The Tradeshow Coach, Lake Placid, NY, author: “Meeting & Event Planning for Dummies,” working with companies to improve their meeting and event success through coaching, consulting and training. Go to http://www.thetradeshowcoach.com to sign up for a free copy of ExhibitSmart Tips of the Week.


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