Plenty. Here are some pointers.

·Make sure that information about your company is complete and easy to find. Include full contact information. Photos of principal employees help your visitor trust you because they come to feel they know you. ·If you're selling something, don't be coy and make visitors hunt all over for price. Price it fair and put it there. ·Give enough information about your product or service to allow visitor to make a decision. YOU know why your "Wonder Widget" is worth $29.95, but your visitor doesn't. This also means including important information such as shipping costs and return policies. ·Make sure your site looks professional, loads quickly, is up to date, and is free of spelling and punctuation mistakes. ·If you collect personal information (names, email addresses, credit card information), use it appropriately and securely. Explain why you're collecting information and what you will do with it. ·Make sure your site visitors can reach someone quickly if they need help. ·Give your visitors what they came for. If they're looking for information on "how to build an igloo", don't make them wait through a Flash presentation of a snowstorm before they get to instructions.

According to an old saying, "Honesty is best policy." If you want to be successful on Internet, it's an essential policy as well.

With rising pressure on firms worldwide to look beyond their domestic borders, buyers will become increasingly relentless in their quest for top quality counsel and information. That means that advisors in every field of expertise will need to continuously demonstrate their own knowledge, resources, experience and commitment to providing good international advice.

As all in advisory fraternity agree in aftermath of Enron scandal, it unfortunately only takes a small element to sour reputation of rest of community who have worked hard to earn that trust. Moving forward, advisors in whatever capacity may wish to consider following:

1.Know your limits: There is no better way to build credibility than by saying: I can’t help you, but I know somebody who can. If you really don’t think you have expertise, don’t do it. Refer business.

2.Form alliances: If you are building an international capability into your existing advisory or consulting practice, then start by forming alliances, so that areas of expertise can be cross-referred, even on a finder’s commission basis.

3.Recruit experienced individuals: Advisors increasingly need to show their strong international and commercial background. That means having in place budgets for attracting, motivating and retaining top quality individuals into organizations who are uniquely familiar with international challenges and issues of area they are advising.

4.Performance and measurement: Ensure that you have a quantitative, results-based infrastructure in place. This infrastructure should not only recognize efforts of your best advisors, but will also weed out those few mediocre unresponsive individuals intent on riding on back of rest.

5.Avoid complacency: The world changes rapidly. So does information. Stay on top of your field of expertise.

6.Give it to them in a language they can understand: Advice needs to be delivered in a way that is easily translatable into everyday, practical situations. Don’t give clients an excuse to see your hard-earned work end up on a bookshelf collecting dust.

7.Consider your options: Finally, to those very few who enter field without proper background and experience, or who are not taking their role that seriously, you are not only doing yourself a disservice, but also those of your advisory fraternity. Frankly, you should consider a career in landscape design.

In summary, an indication of strength of an executive’s commitment to international success is his ongoing determination to continue seeking external counsel, realizing that not all advisors can be tarred with same brush.

The mountaineering and sports clothing manufacturer Berghaus sums it all up in a recent advertising campaign. A photo showing world famous climber Chris Bonnington reaching summit carries a great strap-line – “Trust is earned!” International advisors in pretty much every capacity face a steep climb as it is. If we are to encourage firms to continue relying on external advice, let’s not allow a few misfits to spoil it for rest of us who have worked so hard to earn that trust.