6. Establish yourself as an expert in your field. One way to do this is to add a discussion board on your site and be a regular contributor. Another is to post articles weekly on your site related to your topic.

7. Make your presence known. Create your own ezine and offer valuable tips, articles and insights into topic your website specializes in. This gives people free valuable information, and will keep your business in their mind so when they need another product they will think of you.

8. Make sure you have prompt delivery of your products. People who make purchases do not want to wait long their items. If you are selling a digital product offer immediate download. If you are shipping an item get it in mail within a day or two. You can even offer different shipping methods- its all about customer service.

9. Make sure your site has contact information. Include a valid email address, and/ or a contact form, business address, and phone number on your site so if your customer has questions or concerns they can contact you. Make sure you respond back in a timely manner.

10. Include an about me page. Tell them about yourself and how you got into business. Include pictures. This humanizes you and makes potential customer feel more at ease in purchasing from you.

Remember strong credibility takes a long time to be developed. It can take seconds to destroyed. Be honest, personable and put customer first. By following these 10 ideas above you will beat out your competition and on your way to having a successful business.

Privacy RSS feeds are more private than newsletters. Unlike when you subscribe to newsletters (where you must give your email address to content provider so that information can be emailed to you) when you subscribe to RSS Feeds, you don't have to give your email address (or any personal information) to site owner, because they aren't mailing you their information.

Something to consider - it is possible that content providers will start asking for personal information when subscribing to an RSS feed. It hasn't happened yet, so subscribe today before they start!

Portability When I change email addresses or work on a different computer, I don't lose content I like, because my RSS reader is keeping track of content I want to see - without involvement of content provider. It's like radio stations on your Walkman. The station manager doesn't know when you change station and if you move across town, you don't lose stations. It's all in your Walkman. When you're using an online RSS reader (like My Yahoo! or MyMSN), your subscriptions are available from any computer, anywhere in world.

No 'Unsubscribe' Headaches When I'm tired of getting a newsletter, I am required to contact publisher and "unsubscribe" to make mailing stop. With RSS, you don't have to interact with website owner to get off list. Simply click button in your RSS reader and it will stop collecting data from that site. You are in complete control.

No More Spam Today, RSS is pure content. Because you didn't give out your email address to subscribe, you know that you won't get spammed. The internet folks have an incentive to keep feed relatively ad-free. While you're reading their content in your RSS reader, if content stops being interesting or becomes non-stop pitching, it is very easy for reader (you) to disconnect. Most of these folks would rather keep you tuned in than to lose you forever.

Think of it like television. If "CSI: Crime Scene Investigations" becomes a long series of commercials and no plot, people will change channel, many never to return. So producers see to it that they have interesting content that keeps viewers returning for more. RSS will likely follow same route.

Get yourself an RSS reader and start subscribing to feeds today. You'll get internet on your own terms.