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Your website pages all should work together under same theme. The look and navigation must be consistent throughout site and should reinforce your offline brand identity. When building your site, use your brochures, business cards, and sales literature to incorporate your company image throughout.
For example, if you've been in business for 20 years and your company colors are gray and maroon, then your website shouldn't be pink and purple...follow me here? Keep your identity consistent online and off it will help with your company branding.
Another common error online marketers make is neglecting to update their websites, or keeping same look for over a year. A website is not static, like a brochure. Its strength as a marketing tool is its capability to evolve as time goes on, and you should add to it regularly. Experts say you should totally re-design every year to keep visitors from getting bored. An easy way to add fresh content is to add a news feed on whatever subject matter matches your site. The best service I have found that won't cost you a dime is http://www.moreover.com It's easy to set up, just cut and paste code they give you.
The promotion process should not begin until your website works as an effective sales tool for your business. If your site is poorly designed and lacks content you'll just be wasting advertising dollars if you try to market it.
So next time your site sales are in a slump, take a look in your own backyard. You may be surprised at what you find.
Merle http://www.ezineadauction.com "Where the Best Deals in Ezine Advertising are Made" Subscribe to Ezine Ad Auction Authority and be kept up to date on new auctions as they're added and much more email@example.com For advertising information send mailto:firstname.lastname@example.org