Creativity and Innovation Management- why products fail.Written by Kal Bishop
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d)Carefully selecting what criteria is used to allow or disallow an idea at various stages of development pipeline. Not allowing an idea (or releasing it too early) may not give that idea a chance to blossom. However, keeping it in pipeline takes away valuable resources that may allow another idea to bloom. e)Adequate consumer benefit analysis. Many ideas are simply developed before focused, practical and appropriate end-user needs are thought through. These and other topics are covered in depth in MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com Kal Bishop, MBA ********************************** You are free to reproduce this article as long as no changes are made and author's name and site URL are retained.
Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com.
| | Customer Focus - Just Simple 5 Things You Need to Think AboutWritten by Martin Haworth
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Easy To Buy With advent of internet, making it easy to purchase is vital. Why not make purchases from comfort of your home study or workplace office? So having your people who are available, exactly when your customer wants them, to make payment for goods and services relly easy is a serious point worth considering. Even in shops, sensitivity of simply having staff focused on delivering very best of attention is critical. Every day there may be threats to different shopping channels, so adage that you 'only have one chance to make a first impression' is becoming ever more important.Trusted Follow Up By ensuring that you have all your ducks in a row so far, sustainably building whatever business you are in, is vitally dependent on how you handle ongoing customer service. Indeed if you are only focusing on a one-time purchase, then, frankly, you are not going to have much of a future. Repeat business is very inexpensive for you, so an investment of post-purchase excellence is very worthwhile. By focusing on these five elements, teasing out consequences with your management teams, you will have a great chance of making business progress. If you choose not to take time to analyse what you truly need to do, there will be a jeopardy for you in not to distant future.
© 2005 Martin Haworth is a Business and Management Coach. He works worldwide, mainly by phone, with small business owners, managers and corporate leaders. He has hundreds of hints, tips and ideas at his website, www.coaching-businesses-to-success.com. (Note to editors. Feel free to use this article, wherever you think it might be of value - with a live link if you can).
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