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8. Distribute an email course. Each day, have your autoresponder send out another lesson. Just be sure that each lesson has quality content - not a sales pitch. Your content will do selling for you, and will do it much more effectively. You can include tips centered on a different topic for each lesson, illustrating how your product will benefit reader.
Include tangible benefits visitor will reap by purchasing your product. Make sure to include a paragraph or two at end of each lesson enticing your prospect to consider making a purchase.
9. Automate a reminder about your service or product after a visitor has completed your course. This will increase possibility of sales from visitors who have taken your course but are dragging their feet about actually making a purchase. You can also use these reminders to promote new products or services, and products and services of your affiliate programs.
10. Distribute free reports. This gives your visitor an idea of type of information you can provide and quality of your product or service. Make sure these reports are not sales letters or you will more than likely lose a potential customer than gain a sale.
11. Create trivia quizzes on your site and place answers in an autoresponder. Your visitor will then be motivated to request your autoresponder, and you will have a record of visitors' email addresses who took your quiz. Or create a contest and have any visitors that enter send their responses to your autoresponder. Your autoresponder can be set-up to send them a confirmation of their entry.
12. Offer a trial version of your product. Give your prospects a sample of your ebook, course, software, membership, etc. People who are exposed to a little taste often end up wanting whole pie. You can also capture their email addresses when you offer them a free trial from your website.
Set up your autoresponder to give instructions on how to obtain their free trial, and then make sure to follow-up to try and close sale.
13. Link to hidden pages on your autoresponder. For example, a hidden page could be your affiliate page that contains graphics, promotional articles, and text links that interested affiliates can make use of.
Inform visitors that they may have free access to your affiliate page by simply requesting your autoresponder. You will then gather a list of visitors who may be interested in becoming your affiliates.
14. Use an autoresponder on your order page. Post a request form for visitors to be notified of special offers or discounts in future. This creates a very effective mailing list that contains names of people who are already your customers.
15. Put your links page on your autoresponder. It should contain up to fifty links that would be of particular interest to your visitors. Make sure to add your own promotional copy at top or bottom of this page.
Now that you have proof that autoresponders can be used creatively, see if you can come up with some brilliant ideas of your own!
Remember: It is not just "guru rap". What every serious marketer will tell you is that Money is in list.
Jose L. Gonzalez, Journalism degree in Spain, makes a living online with several websites on different niches.
He is editor of Premier Marketing Ezine and author of The Marketing Master Course. A complete no hype guide to setting up a real online business that works. http://www.marketing-master-course.com