Creative and Profitable Ways to Use Autoreponders

Written by Jose L. Gonzalez


Continued from page 1

8. Distribute an email course. Each day, have your autoresponder send out another lesson. Just be sure that each lesson has quality content - not a sales pitch. Your content will dorepparttar selling for you, and will do it much more effectively. You can include tips centered on a different topic for each lesson, illustrating how your product will benefitrepparttar 137045 reader.

Includerepparttar 137046 tangible benefitsrepparttar 137047 visitor will reap by purchasing your product. Make sure to include a paragraph or two atrepparttar 137048 end of each lesson enticing your prospect to consider making a purchase.

9. Automate a reminder about your service or product after a visitor has completed your course. This will increaserepparttar 137049 possibility of sales from visitors who have taken your course but are dragging their feet about actually making a purchase. You can also use these reminders to promote new products or services, andrepparttar 137050 products and services of your affiliate programs.

10. Distribute free reports. This gives your visitor an idea ofrepparttar 137051 type of information you can provide andrepparttar 137052 quality of your product or service. Make sure these reports are not sales letters or you will more than likely lose a potential customer than gain a sale.

11. Create trivia quizzes on your site and placerepparttar 137053 answers in an autoresponder. Your visitor will then be motivated to request your autoresponder, and you will have a record ofrepparttar 137054 visitors' email addresses who took your quiz. Or create a contest and have any visitors that enter send their responses to your autoresponder. Your autoresponder can be set-up to send them a confirmation of their entry.

12. Offer a trial version of your product. Give your prospects a sample of your ebook, course, software, membership, etc. People who are exposed to a little taste often end up wantingrepparttar 137055 whole pie. You can also capture their email addresses when you offer them a free trial from your website.

Set up your autoresponder to give instructions on how to obtain their free trial, and then make sure to follow-up to try and closerepparttar 137056 sale.

13. Link to hidden pages on your autoresponder. For example, a hidden page could be your affiliate page that contains graphics, promotional articles, and text links that interested affiliates can make use of.

Inform visitors that they may have free access to your affiliate page by simply requesting your autoresponder. You will then gather a list of visitors who may be interested in becoming your affiliates.

14. Use an autoresponder on your order page. Post a request form for visitors to be notified of special offers or discounts inrepparttar 137057 future. This creates a very effective mailing list that containsrepparttar 137058 names of people who are already your customers.

15. Put your links page on your autoresponder. It should contain up to fifty links that would be of particular interest to your visitors. Make sure to add your own promotional copy atrepparttar 137059 top or bottom of this page.

Now that you have proof that autoresponders can be used creatively, see if you can come up with some brilliant ideas of your own!

Remember: It is not just "guru rap". What every serious marketer will tell you is that Money is inrepparttar 137060 list.

Jose L. Gonzalez, Journalism degree in Spain, makes a living online with several websites on different niches.

He is editor of Premier Marketing Ezine and author of The Marketing Master Course. A complete no hype guide to setting up a real online business that works. http://www.marketing-master-course.com


How Cultural Differences Affect Your Global Marketing Message

Written by Ron. A. Welsh


Continued from page 1

In societies where individual thought and action has been suppressed for hundreds of years, individuals might not haverepparttar experience or capability to go through a rational thought processes. Consequently coming up with a positive and bold action to buy your product may be difficult for them. These people need to have everything explained to them in minute detail every step ofrepparttar 136944 way until they are confident in their decision to buy.

Special Considerations in Emerging Markets The Chinese and Indian markets in particular frontrepparttar 136945 charge of emerging markets onrepparttar 136946 global business scene and will represent a significant part of world marketing growth for decades to come.

Family structures in China, Japan and other Asian countries differ greatly from those in many other countries. Family considerations command respect in all matters, including investments and individual actions. Collective considerations are often uppermost inrepparttar 136947 minds of people who have lived under such conditions all their lives. Because older family members command so much respect and influence they arerepparttar 136948 logical target audience.

One ofrepparttar 136949 most evident factors in dealing with and selling to Asian cultures isrepparttar 136950 avoidance of "loss of face," The Chinese have a business culture based onrepparttar 136951 social standing and reputation of individuals. To do anythingrepparttar 136952 Chinese consider as demeaning or reducing their personal standing is tantamount to insulting them profusely, which they see as a loss of face. The use of embarrassing terms or causing any unease on social issues will kill marketing copy stone dead.

Onrepparttar 136953 other hand,repparttar 136954 Chinese highly respect tradition and longevity and as a result react positively to copy that emphasizesrepparttar 136955 history and prestige of any company trying to enter their market.

In India collective cultures have been a way of life for hundreds of years. The caste system of social standing is paramount in Indian society and presents particular challenges to avoid causing offence. In business circles Sindhis, Marwaris and Gujratis dominate business houses, many of which were built on (and are still based on) family values and ideals.

Religious beliefs play a significant role in Indian society. Religion influences every aspect of their lives including their response and reaction to marketing copy. Motivational selling techniques are considered crass to many Indians while educational, emotive and informative data is more readily accepted.

Put Yourself in Your Buyer's Shoes With careful research of cultural differences you can craftrepparttar 136956 right words to maximize your message impact inrepparttar 136957 international market.

Marketing torepparttar 136958 global community calls for no more thought than marketing anywhere really, you simply have to put yourself in your buyer's shoes.



Ron A. Welsh is a freelance technical copywriter who specializes in global marketing and the oilfield. He has lived in 10 countries and conducted business in over 50. His articles have been published in Freebird and GoArticles. He is currently on assignment in Moscow, Russia. Contact: rawpowerwriting@gmail.com


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