Here are some sites to start with:

http://www.prleap.com : Your free press release goes to google news(news.google.com) and searchengines like yahoo, msn altavaista and you can view history and statistics. For this release, your article must be professional.

http://www.prweb.com: One of best press release websites i come across. You can issue free press release which goes to related websites and article posting websites. For a fee of 60+ only, your article goest to various news sites like yahoo news, business.com(iam not sure of this) and related big news websites.

Article Submissions - The second great way to gain links is to submit articles. Do you have a web design site? Write an article about Google starting to index flash sites. All of good submission sites allow you to put an about Author section with links to your site in it. This gives you an instant link from site you submitted it to but MORE IMPORTANTLY, these sites allow other website owners to boost their content by including YOUR article in their websites. The only thing they ask is for article and your link to not be modified. Write a good article and you may see 100's of one way links within weeks. Write 10 great articles and.... well you get idea.

Here are some sites to start with:

http://www.goarticles.com http://www.articlecity.com

Good Luck!!

2.) You should vary your text throughout your links. That is, change it every 20 or so. This just makes sense. If your links were placed naturally, there would never be 300 links all with EXACT same anchor text.

So with all that in mind here is an example:

You sell Blue Widgets in England and want to rank first for "Cheap Blue Widgets in England" Your anchor text could be varied between following: Cheap Widgets Blue Widgets Widgets in England Cheap Blue Widgets

Hopefully this helps you start an effective campaign.