b) Using a variety of stimuli and frameworks to open up as many pathways as possible.

c) Not having a conscious direction.

d) Not stopping when a goal seems fulfilled.

e) Consciously stimulating change in direction.

In short, key principle is to produce first and scrutinize second – writing and rewriting are two separate processes. This applies across board, from business problem solving to arts such as screenwriting. The more people try to understand meaning, less they produce.

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These and other topics are covered in depth in MBA dissertation on Managing Creativity & Innovation, which can be purchased at http://www.managing-creativity.com

Kal Bishop, MBA, http://www.managing-creativity.com

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You are free to reproduce this article as long as author's name, web address and link to MBA dissertation is retained.

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