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Since taxes are confusing, it seemed obvious that an article campaign focusing on tax information would meet with success. Boy, did it. Approximately 35 articles were written, published and submitted to article directories. Since articles were timely, they were snapped up and published. The articles produced direct traffic to site as well as numerous inbound links because of link created in article byline.
As for search engines, we focused on everything but Google. We expected nothing from Google because major content and meta tag changes would take six to eight months to show results per usual practices of Google. In reality, it didn’t matter. The Yahoo and MSN search engines produced big time.
In mid-January, site went to number 1 on MSN under “business tax articles.” By end of January, Yahoo was also listing it as number 1. MSN started listing it at number 1 for “tax articles” in February. The combination of these listings produced a significant amount of traffic, conversions and a very happy client.
Can we go on cruise control now? No! With end of tax season, traffic to articles page of site has dropped by 75%. Nobody is looking for tax information after April 15th, so this is hardly surprising. The promotion of article page was simply a short-term solution to a difficult situation. While it should produce traffic during first quarter of each subsequent year, it is not a year-around solution.
Over next six months, we will focus on long-term goal of jumping over tax agency sites for keywords such as “business taxes”, etc. It is going to take a lot of patience, but will eventually produce a significant amount of business for client.
Creativity is often key to conquering seo situations. Blindly slapping up new meta tags and links isn’t always best answer. Sometimes, a little pre-emptive consideration can yield amazing results. It did in this case.
Halstatt Pires is with http://www.marketingtitan.com - an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.