Creative Search Engine Optimization – A Case Study

Written by Halstatt Pires

Continued from page 1

Since taxes are confusing, it seemed obvious that an article campaign focusing on tax information would meet with success. Boy, did it. Approximately 35 articles were written, published and submitted to article directories. Sincerepparttar articles were timely, they were snapped up and published. The articles produced direct traffic torepparttar 140077 site as well as numerous inbound links because ofrepparttar 140078 link created inrepparttar 140079 article byline.

As forrepparttar 140080 search engines, we focused on everything but Google. We expected nothing from Google becauserepparttar 140081 major content and meta tag changes would take six to eight months to show results perrepparttar 140082 usual practices of Google. In reality, it didn’t matter. The Yahoo and MSN search engines produced big time.

In mid-January,repparttar 140083 site went to number 1 on MSN under “business tax articles.” Byrepparttar 140084 end of January, Yahoo was also listing it as number 1. MSN started listing it at number 1 for “tax articles” in February. The combination of these listings produced a significant amount of traffic, conversions and a very happy client.

Can we go on cruise control now? No! Withrepparttar 140085 end ofrepparttar 140086 tax season,repparttar 140087 traffic torepparttar 140088 articles page ofrepparttar 140089 site has dropped by 75%. Nobody is looking for tax information after April 15th, so this is hardly surprising. The promotion ofrepparttar 140090 article page was simply a short-term solution to a difficult situation. While it should produce traffic duringrepparttar 140091 first quarter of each subsequent year, it is not a year-around solution.

Overrepparttar 140092 next six months, we will focus onrepparttar 140093 long-term goal of jumping overrepparttar 140094 tax agency sites for keywords such as “business taxes”, etc. It is going to take a lot of patience, but will eventually produce a significant amount of business forrepparttar 140095 client.

Creativity is oftenrepparttar 140096 key to conquering seo situations. Blindly slapping up new meta tags and links isn’t alwaysrepparttar 140097 best answer. Sometimes, a little pre-emptive consideration can yield amazing results. It did in this case.

Halstatt Pires is with - an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.

Buying Textlinks: the Latest SEO Craze

Written by Veronica Dubak

Continued from page 1

2)Relevancy to search engines – if you’re running a homemade toys website and have a popular online pharmacy website linking to yours, this won’t be as relevant as say having Mattel® linking to you. Remember that search engines are becoming more and more sophisticated and they can tell whether two sites have complimentary, competitive, or completely unrelated website content.

3)Limited link length - rarely are you givenrepparttar option of selecting more than three words when purchasing links. You may have difficulty coming up with only three keywords relevant to your website, so this can often prove to be a difficult task.

4)Page is already populated with other text links – online auction sites that have sellers auctioning off website text links are notorious for selling textlinks on websites that already have 50 more onrepparttar 139894 same page. Look for sites that limitrepparttar 139895 number of textlinks sold.

5)Search engine spam – your site linked on every single page of a 3000 page website usingrepparttar 139896 same keywords and url can be considered spam to a search engine. If you choose to purchase multiple text links on multiple websites, make sure your linking text varies.

The lesson is to be simply cautious. Using a textlink broker to find relevant and complimentary websites to buy links from can prove to be highly beneficial – just do your research first. Would a $100 monthly textlink investment be better spent on a pay-per-click (PPC) campaign, or willrepparttar 139897 long term benefits of buying a text link outweigh a temporary influx in visitors? Return on investment is key – whichever route will yield yourepparttar 139898 highest ROI should be your ultimate determining factor.

Veronica Dubak is an SEO expert, internet entrepreneur, and the owner of the successful free online paid surveys directory. With a comprehensive listing of market research companies classified by region, and background information on the online survey industry, is the legitimate source for online survey information.

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