Creative Offline Website Marketing Techniques

Written by Adam Senour

Continued from page 1

Incorporate your website into face-to-face conversations and telephone calls. Your customer may be looking for a specific product or service which may be outlined on your website. Guide your customer to that page and let them readrepparttar information over, being prepared to answer and ask any questions that may arise from said information.

  • Press releases. If you have a new product or service, create a "media" section for your website that outlines its details and promoterepparttar 124434 hyperlink via press release to various mass media.

    PR Web is an great resource for mass-broadcasting a press release to thousands of newspaper, magazine, radio, TV, and similar media managers---and it's free!

  • Promotional clothing. If your business has "uniforms" or "staff shirts", then including your website hyperlink on these items is a great way to promote your business at no extra charge.

    Microsoft takes this concept one step further; every time a user successfully completes their OEM System Builder exam, they shiprepparttar 124435 user a free Microsoft t-shirt via UPS with nothing except forrepparttar 124436 Microsoft OEM website URL onrepparttar 124437 back.

    Another creative use of this concept is provided by ADAM Web Design client Regional Shows, who used their online logo onrepparttar 124438 jersey of a kids' baseball team as a form of sponsorship.

  • Other promotional items. Pens, mouse pads, coffee mugs, baseball caps, and other such promotional items are great places to include a company website hyperlink.

  • Outdoor signage/signboards. Catchrepparttar 124439 attention of people who are driving by your place of business with your website URL along with your company name, phone, fax, and common email (if any). They may be driving by and not have time to stop in and visit your business, but they may visit your website when they haverepparttar 124440 time to do so to gather more information.

    Note: be sure to check with your local municipality to ensure that outdoor signage is in compliance with its by-laws. Some cities and towns do not allow exterior property signage.

  • A Tattoo. A tattoo? As strange as this may seem, this is something that can be very effective. Body modifications haverepparttar 124441 unique property of being able to attractrepparttar 124442 human eye to them, and a website URL tends to stick in one's mind as being a rather unique idea for a tattoo. A friend of mine, when she ran a small personal site, used to promote it in exactly this manner.

  • These ideas should give you a starting point for future offline advertising creativity, as well as give you some ways to see a return on your website investment with very little time, effort or money. Good luck!

    Adam Senour is the owner of ADAM Web Design, a leading web design and development company in Toronto, Ontario, Canada.

    What is an Acceptable Response

    Written by S. Housley

    Continued from page 1

    As many small main street businesses are offering a more personalized service, email can be more personalized than large corporations are able to provide. Since customers have become accustomed to looking onrepparttar Internet to either make or research purchases email is an easy way to communicate. Besides an easy way to get an answer, some customers want reassurance there is a human behindrepparttar 124433 web page, and not just some wizard speaking out of a microphone.

    Service and forum queries are typically handled by online businesses within 24 hours; rarely do weekends or holidays alter response rates. Customer demands andrepparttar 124434 'need' for instant answers have drivenrepparttar 124435 standard. If you do not respond in a timely fashion a competitor will.

    Customers are used to surfingrepparttar 124436 web and emailing. They want instant information whether it is 4pm or 4am. They want an immediate response. Many companies provide 24-hour customer service.

    While some people expect responses immediately, others will think business is slow if you respond right away. This is difficult to gauge, ifrepparttar 124437 answer is simple respond as soon as possible. If research is required then at least email a response that you are looking into and will get back to them.

    About the Author - Sharon Housley manages marketing for NotePage, Inc. a company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at , and

        <Back to Page 1
 © 2005
    Terms of Use