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5.Create joint ventures with other related businesses… anyone that deals with same target market that you do. Explain to them that you will send them extra business if they give your clients an incentive to buy (coupons, discounts, bonuses etc). Create a booklet that you will give out to your clients with all these discounts. For every discount coupon they use - that supplier is to pay you $xx dollars for new client you brought them
6.Send out a weekly (even bi-weekly) email newsletter with some tips, some humor, some specials of week. On days when it is going to rain - send out an urgent bulletin - rainy day special! Offer them a deal to come down, brave rain and get a deal on lunch
7.Make doing business with you more exclusive. Make it on a referral-only basis. There is a dentist I know of that locks his door. You are not allowed in unless one of his present clients has recommended you… even then you need to pass approval process. And he has 3 times more profit (and much happier clients) than any other dentist in his city.
8.Test all of your crazy ideas. No matter how crazy they sound - try it out. Find out which ones work. Then optimize how effective they are. Test all variations of that idea. Find out which variation works best.
9.Use risk reversal in your offer. Make it so your clients come out so far ahead by dealing with you they would be silly not to. Even if they decide that your product is not for them and they return it - they still come out of deal with refund and many bonuses that they never had before dealing with you. The stronger risk reversal and longer guarantee… fewer number of returns and complaints – it’s a fact.
Think differently, be different, make sure people notice you are different - and you will be very profitable. To your success!
By Troy White of www.SmallBusinessCopywriter.com... “Turning Words Into Wealth” Helping entrepreneurs jump start their business success and profit growth through uncommon, yet highly profitable, marketing techniques.
http://www.SmallBusinessCopywriter.com… sign up for our *Free* newsletter on-line …Call 1-877-259-4566… or email troy@smallbusinesscopywriter.com
© Small Business Copywriter.com 2004
By Troy White of www.SmallBusinessCopywriter.com... “Turning Words Into Wealth” Helping entrepreneurs jump start their business success and profit growth through uncommon, yet highly profitable, marketing techniques.
http://www.SmallBusinessCopywriter.com… sign up for our *Free* newsletter on-line …Call 1-877-259-4566… or email troy@smallbusinesscopywriter.com