Creative Copywriting?

Written by Elaine Currie

Continued from page 1

Eventually, I overcame my distaste for self-proclamation and tried my hand at some copywriting. When I compared my efforts withrepparttar pre-written ads, it was obvious that something was absent. My advertisements were dull and flat, uninspired and uninspiring. Then I discoveredrepparttar 140348 secret: copywriting is a craft not an art. It is has rules which need to be learnt and practised. A course of online copywriting lessons was not hard to come by. In fact, I ended up reading several such courses onrepparttar 140349 good old Information Highway.

Rules are fine, I have a good memory. Examples are not hard to come by and it was easy to make a collection of snippets fromrepparttar 140350 copywriting courses. I learnt aboutrepparttar 140351 importance of writing an attention grabbing headline. I can manage that, there are plenty of examples to borrow. I got to grips with selecting buzz words such as amazing, customised, effortless, excellent and,repparttar 140352 best one of all -- free. So far so good. Use sentence fragments -- not so keen on that idea but, when you think about it, that's how conversation goes in real life, so I'll do it. Sellrepparttar 140353 sizzle notrepparttar 140354 steak --yeah, I get it. Offer benefits, not features --yeah, yeah, I can do that.

Things started to look better and better as I became familiar withrepparttar 140355 rules and I began to daydream about becoming a copywriter (like inrepparttar 140356 film "The Guys" with that nice Anthony La Paglia). My daydream ended abruptly when I found there was one rule of English grammar I could not bring myself to break. The very thought made me shudder and give up any idea of a copywriting career. I can cope with allrepparttar 140357 fragments, buzzes and sizzles. But I could never begin a sentence with "and".

This is one of a series of articles published by the author, Elaine Currie, BA(Hons) at The authorís monthly newsletter is available free from You may republish this article on

Lower your Phone Bill with your own Telecommunication Business

Written by Randy Wilson

Continued from page 1

Something else you may want to consider is ifrepparttar company will help you market your telecommunications business. Do you want a website, only word of mouth, or both? See what each company has to offer and decide which marketing option will fit you best.

Hopefully one company will have many ofrepparttar 140333 options atrepparttar 140334 levels you want. However, chances are you will have to compromise on one or more options. Decide what is really important to you before making your final decision.

Once you have joined a company as an affiliate, you will want to switch your home and business telephone company to your own. Ifrepparttar 140335 service is available, change your internet too. The best way to save money and actually make money is to take advantage ofrepparttar 140336 services yourself.

Many affiliates focus on one group of customers, such asrepparttar 140337 general public, college students, older persons and families. Others focus on businesses, such as home based, small, mid-size, or corporate businesses. Choose a group or donít play favorites. That is one ofrepparttar 140338 best reasons to start your own business,repparttar 140339 choices are yours and they are endless.

It is imperative that you keep up withrepparttar 140340 trends inrepparttar 140341 industry. Gorepparttar 140342 parent companies website regularly, subscribe to newsletters and telecommunication business periodicals. By knowingrepparttar 140343 future you can expand your client base, and keeprepparttar 140344 clients you already have happy.

This is definitely not a get rich quick plan. It does take a lot of work. Maybe start it as a part time job and as it grows you can changerepparttar 140345 goals and your life. The options are endless. With time and effort, this could be a rewarding career for people wanting to make a difference, and willing to work hard.

Look into it now. Researchrepparttar 140346 companies, and then decide if a home based telecommunications business opportunity isrepparttar 140347 right business for you.

© Copyright Randy Wilson, All Rights Reserved.

Randy has dozens more home based business articles such as Small Business Franchise and City Wide Garage Sales.

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