Creative Contests, Profitable Promotions

Written by Tatiana Velitchkov


Continued from page 1

Then watch as your contest takes on a life of its own.

3. Explore their personal interests!

What are your target clients' interests besides their work / their business / their job?

Do most of them watchrepparttar same television show, subscribe torepparttar 121222 same print magazine, or patronizerepparttar 121223 same chain of restaurants or cafés?

Work these other interests into your contest, and you would've captured their attention as well as their friendship, even as you're promoting your own product & website.

(PLUS! You can even propose profitable partnerships with repparttar 121224 local distributors/owners of their favorite show, magazine, or café -- creating more benefits and opportunities for both you & your clients.)

4. Promote for profitability!

So you've come up with a cutting edge contest idea, you've challenged your target clients, and you've even tapped into their interests & needs.

The last thing to do now is to make sure people hear about your extremely exciting contest -- not justrepparttar 121225 participants, butrepparttar 121226 spectators andrepparttar 121227 media, too!

Top off your contest with a catchy name, a funny theme, a memorable jingle. Announce it in your mailing lists, in flyers, in press releases and onrepparttar 121228 radio.

Make people so intrigued & interested in your contest that they can't wait to visit your site, call your number, or sign up for your mailing list.

And if you've put in allrepparttar 121229 needed preparation & planning to make everything flow smoothly,repparttar 121230 rest will simply become history...

...marking an upturn in your PROFITS, and your prominence onrepparttar 121231 web.

Fromrepparttar 121232 ancient Roman gladiators to today's "Who Wants to Be A Millionaire," contests have always drawn hordes of participants & spectators alike, and can bring much needed activity, traffic, and profit to anyone who needs it.

So it only makes perfect sense to add history to creativity, and turn contests into profitable promotional tools for you AND your business TODAY.

© Tatiana Velitchkov

Tatiana is the publisher of: www.TheFortunesEzine.com, the FortunesEzineWeekly at www.TakeYourFortune.com, and owner of the traffic-solution slam advertising sites www.Guaranteed-Hits.com and www.Guaranteed-Hits.net


Postcards With An Edge (7 Ways To Use Postcards In Your Marketing Campaign)

Written by Tatiana Velitchkov


Continued from page 1

4) Make It Your Brochure

Who says postcards are only supposed to have 2 sides?

If you print your company information on card stock that's doublerepparttar regular postcard size, you can fold it inrepparttar 121221 middle and -- viola! -- you get an instant 4-panel brochure to carry around or send throughrepparttar 121222 mail.

Onrepparttar 121223 other hand, there is no hard-and-fast rule that says effective brochures have to be multi-paneled, either. A 4˝ by 6 inch postcard can carry 2 medium sized images, prominent recipient & return addresses, plus 325 words in 10 point Arial font -- which may be more than enough to invite new clients to try out your service.

5) Send A Series As A Mini Course

Taking off fromrepparttar 121224 idea behind successful correspondence courses & schools, you can offer to teach a special skill / expertise through a series of postcard-sized modules -- otherwise known asrepparttar 121225 postcard mini-course.

Whether you're sending them as a free service or as a purchasable product by itself,repparttar 121226 postcard mini-course appeals to busy "students" who can't make time for longer instructional materials, but are attracted torepparttar 121227 idea that they can still improve themselves on a regular basis.

(Which practically describes most busy business owners & internet marketers. :-) )

6) Design Them As Tickets or Coupons

We've already seen theater & concert tickets designed inrepparttar 121228 size of a regular postcard; maybe we've even kept them as souvenirs because we just couldn't bear to throw them out.

We can use this same "special event" appeal when we send postcards designed as tickets or coupons to our most valuable clients, offering them unique discounts or inviting them to an "online event."

Even after your sale/event is over and done with, chances are they'll still keep your postcard close, reminding them of you & your services for many months to come.

7) Finally -- Why Not Turn Postcards Into A Marketing Kit?

One graphic arts company did just that: they designed their entire marketing message using high-impact inspirational quotes on a set of 7 postcards, then boundrepparttar 121229 cards in ribbon before presenting to prospective clients.

On one side of each card they showcasedrepparttar 121230 inspiring quote, then inserted a small statement underneath about howrepparttar 121231 quote describes their company.

Onrepparttar 121232 other side ofrepparttar 121233 card they usedrepparttar 121234 same inspiring message as a jump-off point to discuss one of their specific abilities / achievements, ending always with their full contact information.

Each quote was powerful enough to encourage clients to displayrepparttar 121235 cards on their company bulletin boards -- and their strategy practically made their marketing kit as welcome to their prospects as valuable gifts.

Whether you've used postcards before or are just about to try and see how they'll affect your sales, remember that any marketing strategy can only be enhanced by your own creativity.

So jumpstart your imagination and add your own ideas into postcard promotion -- and all your efforts are sure to get that winning edge!

© Tatiana Velitchkov

Tatiana is the publisher of: www.TheFortunesEzine.com, the FortunesEzineWeekly at www.TakeYourFortune.com, and owner of the traffic-solution slam advertising sites www.Guaranteed-Hits.com and www.Guaranteed-Hits.net


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