4. Give a gift they can take home to their child(ren). Most business or marketing gifts are for everyone at company or for them. Sometimes giving without a "marketing angle" attached increases impact. Especially if you remember their child’s birthday.

5. Create a family cookbook with 10 or so of your favorite (or personal family) recipes. Add your contact information on back. Use software, Clickbook (www.clickbook.com) to transfer it from your word processing software into a real nice booklet fast and easy.

6. Give them a subscription to one of favorite magazines. I love writer’s magazines and writing, so receiving something I am so passionate about along with gift of learning is perfect for me. If you get two, call company and turn it into a two-year subscription. You can add to your card this idea if they already have a subscription. Do they have a hobby? Do they have a goal or working on a particular project? There are tons of magazines out there. You can also add to card a list of web sites they can find more information on topic. You can send a card with subscription information in it separately so they know to expect it and to contact you if they don’t receive it.

7. If you have great penmanship or creative on computer, buy blank note cards and add their name on front of each card, like "From desk of..." "A personal note from..." The fact that you took time always makes an impact. Want to add a little more? Place a stamp on each envelope for them.

8. If they have a home office and you are into crafts, cross-stitch a wall calendar holder. It has a hook, nice border that shows past large calendar size and business card sewn in with a place for them to hang their favorite wall calendar or you can send them a calendar with it first year.

It is normal to value gift to value of client/customer. You can just send everyone same gift or you can match gift value to value you received from him or her.

Don’t forget your bartering exchanges or people that just "opened your doors."

Author: Catherine Franz Word count: 885 (c) Copyright 2003, Catherine Franz. All rights reserved.

Your newsletter sent to YOUR opt-in e-mail list is way you get people to come back. It's how people get to know what you're about and whether they should buy from you. Of course you better not sell them crap even once or they'll be gone, but we're just talking about how to get them to point of buying for first time.

Instead of sending people to your website you should be sending them to an e-mail autoresponder. On autoresponder you should write either a note about your newsletter or your site or both along with a link to your site. Even if your site is primarily set up to capture e-mails this will increase amount of subscribers to your list much faster.

This way you have captured their e-mail for sure before they go to your site. Since your list is opt-in it means that if they don't want to be on it they can always click an unsubscribe link to get off.

If you want to increase your profits in long run you need to focus on building your list. Don't be misled by thinking that you start an online business and go out and make a ton of money first month. You can, but most people don't.

The internet marketing millionaires of today have well over 50,000 people on their lists. Lists they built over time and make more money from every time they send an offer.

You can do it too...if you stop sending people directly to your site.