Creating news releases: easy and free publicity for your business

Written by Angela Booth

Continued from page 1

=> The structure of a news release:repparttar inverted pyramid

After you've done a lot of news releases, you'll get inrepparttar 100961 habit of writing in inverted-pyramid style automatically. "Inverted pyramid" writing is used in newspapers.

You can remember what IV style is if you imagine it. Imagine a pyramid. Stand it on its apex. You now haverepparttar 100962 broad base uppermost. This signifies thatrepparttar 100963 base ofrepparttar 100964 story, orrepparttar 100965 root ofrepparttar 100966 story, comes first.

Therefore, news releases have this structure: a headline, andrepparttar 100967 first paragraph givingrepparttar 100968 most important information. The first graph tellsrepparttar 100969 entire story.

Then each succeeding paragraph gives more information in order of descending importance. You can chop off any ofrepparttar 100970 later paragraphs and still haverepparttar 100971 story make sense.

I like using a headline in a news release, but it's optional. Unlikerepparttar 100972 headline in an ad, your headline shouldn't be cute or gimmicky, it should summarizerepparttar 100973 story in five or six words. For example: 'Nursery Gives Away Free Trees'; 'New Store Opens'; 'Delaney Sponsors Local Swimmers'.

The first paragraph is your story in a nutshell: who, what, how, when, where and why. It's easy to write. Just state your case. Tell who you are, what you're doing, how you're doing it, where you're doing it, and why.

For news release examples, visit . ( lets you send out free news releases.)

When you get intorepparttar 100974 swing of whizzing out monthly news releases, they take less than an hour write. After all, they're just a page of straightforward information. However, that hour can have a powerful impact on your business.

Make some news today!

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Author and copywriter Angela Booth crafts words for your business. Words to sell, educate or persuade. Contact her today for a free quote:

Free ezine: Creative Small Biz --- subscribe at:


Author, journalist and copywriter Angela Booth writes for businesses large and small.

Are Safelists An Effective Way To Advertise?

Written by Paul Kellum

Continued from page 1

With these lists you can advertise safely, and without worry. There is a difference of opinion on how effective they are, but many have expressed good results with them. Some have different type of memberships such as Free, Pro and Platinum. There are even some who operate onrepparttar point system. They give you a certain amount of points when you join as a member.

In any event, safelists seem to be a very effective way to reach a large number of prospects without spamming.

Paul Kellum isrepparttar 100960 owner of The Smallbiz Marketer Safelist! The safelist were your message is actually delivered and read. It based onrepparttar 100961 points system. For More info:

Paul Kellum is an ezine publsher and and direct marketer who spcializes in safelist marketing.

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